I guess L’oreal did not learn from their previous mistakes (see Beyonce). The beauty company currently is under fire for allegedly lightening Freida Pinto’s skin tone for her “Colors Eyeshadow” campaign.
In comparison to the photograph above, I can see a slight difference. I mean, there is the possibility that they just used super bright lights to clearly show off the colors of the eyeshadow Pinto is wearing. Regardless, I think what L’Oreal did, if it was intentional or unintentional, was not a smart move.
As a woman of similar skin tone as Pinto’s, I have faced a lot of scrutiny for being “dark,” and when I was younger, I thought about lightening my skin with those over the counter whitening creams, but never went that far. When I got older, I realized that any skin tone is beautiful, and now embrace the color that I am. Stuff like this just makes me shake my head. Why can’t people just realize that there’s more to being beautiful than being pearly white?
Lovelies, what are your thoughts about this? [via ohnotheydidnt]
guest
She looks fine to me… gosh she is beautiful <3
guest
Lighting.
guest
Doesn’t really matter. She looks good either way–darker skin or lighter skin.
orchid / 211 posts
I would go lesbian for her.
guest
Way to make it an issue…
It is probably just lighting, and if they did Photoshop her skin tone, it was to make the make up stand out more. Also she could have just been naturally lighter that day (sans tan).
daisy / 639 posts
It was probably a mix – strategic lighting. Just to make the colors stand out
orchid / 184 posts
To everyone who’s saying that it’s just the lighting and the makeup……fine, but you can’t deny that this phenomenon exists. It’s called “colorism”, and African-Americans like myself are probably the most familiar with it. This is why I recommended this post——being as pale as a ghost is not the only beautiful thing out there, and the media needs to stop insinuating such, whether it’s on purpose or not.
sunflower / 316 posts
To comment about your comment about wanting lightening creams when you were younger… good thing you didn’t. I think that Latina skin tone is so beautiful and rich. Actually all Latina features are beautiful, Sometimes I wish I wasn’t Aryan
guest
lighting. i love how lovelyish is always so quick to play the race card.
daisy / 696 posts
@x_damaged_yet_unbroken_x@xanga - True damn story.
daisy / 696 posts
@Jinnex@xanga - I’d like to reply to htis by saying there is no “Latina” skin tone. Most Latino/hispanic people range from super duper white to super duper dark. There is EVERY color in the “Latina” skin tone.
orchid / 184 posts
@MissPixieGlitter@xanga - Ummm…..my original comment above. No one is playing anything. Colorism is real and it’s something to consider every time something like this happens.
sunflower / 281 posts
SHUT UP ABOUT THIS!!!! How many white celebrities/actors/singers/politicians/whatever the hell do they put tanner on to make them look “better?” It’s the saaaaaame thingggggg.
guest
@x_damaged_yet_unbroken_x@xanga - What you say is true. I’m aware of colorism in the black community, but I’m all too familiar with colorism amongst Asians. Being light is preferred. I definitely don’t agree with it.
guest
ugh im so jealous of her skin color. mine is smiliar to hers but its a paler version, which makes me look sick -__-
guest
this shit does matter, because in this country every woman who isn’t white, is held to this unattainable euro-centric standard…although they try to pretend that we’re attractive as we are, and that they appreciate our features, by their standards we’re still viewed as “exotic”…and they continue to do bullshit like this – like lightening our skin.
…which in turn gives our children beauty complexes, and continues a vicious cycle of self-hatred.
*LE SIGH*
guest
and no we will not shutup. this white-washing needs to stop. every woman of every color should be accepted for how pale or dark she is and shouldn’t face Hollywood’s/the world’s scrutin…this internalized racism amongst EVERYONE needs to stop…and the first step is self-acceptance.
we are beautiful as we are.
guest
@TallandThinIsBetter@xanga - This is kind of how I feel. They are always making white women tanner and dark women lighter. Let’s say both suck and call it a day.
sunflower / 316 posts
@aN_amAYzInG_storrII@xanga -Ok Fine. I love the features that are common among latina women and the many not white and not black skin tones that they feature. Happy now?
guest
Idk, it looks more like lighting to me. And by lighting I mean, the same kind of lighting they use for anybody of any skin tone. If I was under lights like those, I’d be a sheet of paper. Or even green
daisy / 696 posts
@Jinnex@xanga - While I understand what you’re saying, I’d like to point out that the features of Latinas come from white/African/indigenous descent.
guest
@x_damaged_yet_unbroken_x@xanga - but why is it not controversial when they darken skin? tanning, bronzing, etc?
orchid / 184 posts
@foreverdiet@xanga - That’s reverse colorism, and it’s not as heightened in the media and in life. Ever heard of reverse racism? If you haven’t, I don’t blame you, because it’s not highlighted as much as racism towards anyone of color.
orchid / 184 posts
@TallandThinIsBetter@xanga - No, it is NOT “the saaaaaaaaaame thing”, as you put it. It could be a FAIL at a subtle message that light is better than dark. Why do you think people like myself and @CrazyLikeMyDaddy are up in arms? We know that the possibility is there, and it angers us because there are young girls who are dark skinned, and when they hear about controversies like this, it tells them that they’re not beautiful. It hurts their self esteem. No one should have to go through that, light or dark skinned.
guest
@x_damaged_yet_unbroken_x@xanga - of course ive heard of it. im not minimizing any feelings anyone has towards this and there are other things that i feel more strongly about that seem more “racist” to me, such as favoring euro features even on black women. but i think that there are times when things are blown out of proportion.
sunflower / 281 posts
@x_damaged_yet_unbroken_x@xanga - Yes, it is the same thing lol. Chill out.
orchid / 184 posts
@TallandThinIsBetter@xanga - Again, no, it’s not. Why don’t you take something seriously for once?
sunflower / 281 posts
@x_damaged_yet_unbroken_x@xanga - Yes. It. Is. How is making one’s skin darker to look better anything different than making one’s skin lighter in order to look better? People do both all the time. But no one ever freaks out about people tanning and bronzing etc. You’re just not thinking this through lol. I’m not going to talk to you anymore. Peace lol.
orchid / 184 posts
@TallandThinIsBetter@xanga - I am…..I explained to someone else that the opposite scenario is reverse colorism, but isn’t highlighted in the media. Both instances are wrong. NOW can you understand what I’ve been saying? Can you wrap your tiny little brain around that?
guest
She’s so pretty
guest
Since when is pearly white been beautiful in our society? Ever since I’ve been alive it seems either you’re tan and gorgeous, or pale and sickly.
guest
@x_damaged_yet_unbroken_x@xanga - Everytime I ever hear anything about color, it seems that tan is beautiful, not lightness.
guest
This whole color fight is never going to stop. Who knows if they lightened the skin, from the looks of it, they didn’t. Why can’t different races see that most white people don’t care about their skin color. I’d love to have darker skin like they do, all my white friends tan to have darker skin. shut up about how white people are all racist. it’s really old. The world isn’t out to make dark people white. Holy fuck.
orchid / 184 posts
@caffeinated_mama@xanga - Again, reverse colorism isn’t highlighted in the media. Both making someone darker to be more attractive to others and vice versa are wrong.
@nicolemcw@xanga - Some people are……you may have never experienced it, but other people have and know others who have as well, so they won’t shut up.