Remember the tasteless modeling contest American Apparel conducted to find the perfect “booty-ful” model to fit their XL disco pants? Well the fierce contest is over, and the winner was announced a few days ago with Nancy Upton, 24, declared as the next “big” thing to represent the clothing company. Although, Upton clearly received the highest score, American Apparel’s creative director, Iris Alonzo, felt differently about her take on the contest. Upton failed to see the positive outlook that American Apparel was trying to convey, and as a result, disqualified her.
In Upton’s The Daily Beast article, “My Big, Fat Photo Spoof,” she goes on to say, “American Apparel was going to try to use one fat girl as a symbol of apology and acceptance to a demographic it had long insisted on ignoring, while simultaneously having that girl (and a thousand other girls) shill their products.”
The Dallas actor and theater artist had no intentions of winning the competition. Rather, she wanted to voice her opinion to the company who was “co-opting the mantra of plus-size empowerment and glazing it with its unmistakable brand of female objectification.”
So, Upton and her photographer friend, Shannon Skloss decided to take and submit images of Upton bathing in ranch dressing, downing chocolate syrup, and stuffing her face with chicken was her way of letting people know about the offense American Apparel has committed. Her photos were accepted and the contest gained steam. On September 8th, the voting was closed and Upton was the clear winner.
But, things turned sour when word got out about Upton’s real intentions about the contest. Alonzo sent Upton a rather, unprofessional open letter to deny her from her winnings.
The letter begins with, “It’s a shame that your project attempts to discredit the positive intentions of our challenge based on your personal distaste for our use of light-hearted language, and that “bootylicous” was too much for you to handle. While we may be a bit TOO inspired by Beyoncé, and do have a tendency to occasionally go pun-crazy, we try not to take ourselves too seriously around here. I wonder if you had taken just a moment to imagine that this campaign could actually be well intentioned, and that my team and I are not out to offend and insult women, would you have still behaved in the same way, mocking the confident and excited participants who put themselves out there?”
So Lovelies, what do you think of this issue? Do you think Upton took the contest way too far or was American Apparel did the right thing to disqualify her?
rose / 948 posts
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daisy / 501 posts
lolwut.
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I understand going pun crazy.
So uhh…yeah. There we goesies.
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the situations just fucked in general. but i remember reading that america apparel casting call… it was really poorly worded and offensive.
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Good for her. AA is so fucking tasteless.
rose / 944 posts
There’s no way to really prove intentions of AA here. Either their intentions were perfectly good, or he’s covering for them. That said, I’m impressed at least with her passion for her cause.
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On the one hand, I can see why they would disqualify her. If she never meant to win the contest, only to mock the company and such, it’s understandable that they wouldn’t want her as their representative. I think it would have been more fair and effective to keep her as the winner and merely disprove her negative view of the company through firsthand experience to win her over. But that’s just me. I’m not their policy adviser.
On the other hand, if her negative view of the company is accurate, I suppose that’s somewhat more difficult. I was inclined to agree that the idea of the contest was distasteful. The whole thing was focused on marketing to “big” people, which is a thinly veiled euphemism for fatties. Attempts to broaden the demographic are for the purpose of making more money, and they can do that without patronizing people with faux altruism. If they really cared that much about “plus size” people, they would just talk about their variety of sizes or something general like that, not “Hey, we have clothes for fat people,” as the campaign implies. It’s like telling everyone “You can buy our clothes not because you rose to our standard but because we sunk to yours,” which isn’t inspiring and doesn’t support the message that people of all sizes are beautiful, as they would have you believe.
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I think the whole contest is stupid, they have signed models working for them, not random girls, if they were serious about having a plus size model they would have went to an agency.
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@grammarboy@xanga - I couldn’t have said it any better, kudos..
ranunculus / 3457 posts
I would disqualify people who entered my contest just to mock my company.
Plus I’m sick of this whole “being fat/overweight is okay” “cause”. No it’s not. Being a healthy weight is okay, whatever healthy is for your body. Having fat rolls is not in any case healthy, and not only that, it’s disgusting because it just proves the person is too lazy to take care of themselves. I’ll defend the rights of minorities, people with disabilities, people with diseases. People who just go to McD’s too much? Oh please.
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I’d care…but I just don’t.
It’s AA. Everything about them is trashy, including their sketchy company management. You have to pick and choose your battles and this would not have been one of mine. AA’s snarky “pun” heavy contest announcement isn’t really shit to the way they present themselves on a daily basis to their main demographic (young women).
Besides, she didn’t want to win. So what does it matter?
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@MoonFaeEyryan@xanga - I agree with you that it is better for someone to eat right and exercise, but some people who eat at McDs too much are happy that way, and if it doesnt effect you directly, why do you care? Your statement just sounded very rude.
After reading that letter, (skimming some) – I gotta say that the writer from AA sounded like a highschool drama queen getting snippy. The only difference was the use of somewhat professional vocabulary, but the content and attitude of the letter was completely immature.
Personally, I understand WANTING to disqualify her, but if she was willing to go through with the photo shoots after all was said and done, why disqualify? You can’t really say that her original intention is reason enough to count her as an unqualified contestant- I’m sure there are plenty of models out there who are rude and horrible and talk trash and whatever else, but why do they still have the job? Because they have the look, the face, the body, for the image the company wanted. Why should it be any different here? If anything, I think the winning contestant and a representative of the company should have had a formal meeting instead of snappy interviews and immature letters sent back and forth.
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@CallmeLady187@xanga - It is a good enough reason. I wouldn’t want someone representing my company who so clearly entered with intent to mostly just mock and get a message across to the company… And if there were others who did the same, regardless of how they looked, I doubt they’d keep them around very long either. I think any serious model would be able to remain professional about it. To sling some random claim that all these other models are rude and mean and only keep their jobs because there is a company to whom their image, look, face, appeals is actually pretty true – Well the second part at least. This lady didn’t fit their image, clearly, because she didn’t even support AA, and made it fairly apparent. Not saying I necessarily love their ad campaigns and shit, but she did go too far – There could have been another, more effective way to get her message across. Her original intentions are plenty reason for them to disqualify her. It is kind of odd that they didn’t send a more formal letter or request to meet with her or something, but I still can’t blame them for disqualifying her. She is gorgeous though, she’ll probably get offers for more work after this much exposure.
sunflower / 310 posts
I get why they’d disqualify her, but it probably won’t be a smart move for the company in the end. They could have honored her win and been humble and proved some of their critics wrong, but instead, they just gave everyone more of a reason to dislike the company.
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@CallmeLady187@xanga - If they are ok with their weight then they shouldn’t complain about these clothing companies not making clothes extra big for them. That’s why people care, because we have to hear them complain.
And why disqualify? Uh because why would anybody want someone to work for them if that person is just gonna make the company look bad? Companies want people who will make them look good so people would buy from them…not the opposite.
sunflower / 281 posts
I think she used her right to freedom of speech and I understand them being mad at her for messing with their advertising campaign. So I understand both sides haha.
lily / 5148 posts
@CallmeLady187@xanga- Yeah, but it does indirectly affect everyone especially in the areas of medicine and insurance and all that.
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I can understand why they disqualified her. Doesn’t mean I don’t think her idea is genius XD AA is tasteless, I’m sick of seeing their oversexed adds everywhere.
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@CallmeLady187@xanga - I agree with your first statement. Who cares what others are doing? Plus, nobody ever picks on the unhealthy models that end up dying from an eating disorder. It’s like it’s okay to be skinny and unhealthy because it’s more appealing to the eye, but God for bid you be fat and unhealthy. Besides the world is ALWAYS promoting unhealthy things. Cigarettes are a prime example.
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@Hinase@xanga - So do people who smoke. So do people who drive drunk. So do people who tan too much and end up with cancer. Why just single out the overweight individuals?
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@Ashley Nicole Anders@facebook - Exactly. People are always SO quit to call overweight people lazy…
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@MoonFaeEyryan@xanga - Maybe you should educate yourself a little bit:
http://www.medicinenet.com/script/main/art.asp?articlekey=91817
lily / 5148 posts
@xxGetWellSoonxx@xanga - And it’s the same with those people as well. They’ve all been singled out at one point or another. I think because of the alarming epidemic of overweight people popping out. I don’t think it really was a problem a few years ago..I think it says something about us as well. The dangers of smoking and people driving while drunk is well known and everyone just casually throws it aside. I remember that kind of reaction when my school hosted programs about the dangers of drunk driving and a lot of the kids as I’ve noticed didn’t pay attention. Think of obesity as the next danger of the world. It has happened with a lot of things in history as well.
orchid / 209 posts
I think it was brave of AA to go against the grain. Hands down.
hydrangea / 69 posts
I love Upton’s point. It’s hilarious. AA can take a hike.
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wow, sheist
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@MoonFaeEyryan@xanga - I’m overweight because I have a tumor on my pituitary gland. I’m certainly not lazy and eat less + more healthy than what is considered sane. The prevalence of pituitary tumors is growing and more and more people may have this problem. It’s not always from McDonalds. I’m actually allergic to their food (GMO allergy).
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@Ashley Nicole Anders@facebook - ”So if they don’t feel a pressing need to lose
weight, why should they feel obligated to drop down to a size 6 in
order to be able to fit into clothing that better suits their tastes?”
Well clearly if they don’t feel the need to lose weight, then they don’t really need these clothes. They should just deal with it. We can’t all get what we want. If a clothing store wants to target a certain look (which includes size just like the plus size stores) they have every right to do so. Nobody ever complains about plus sized clothing stores…
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I think what she did was funny! Im sure AA was just trying to make extra $$…most of these companies could care less about fat or thin people..they just want their product bought by all types of people in general. The contest seems very tasteless though on AA’s part, as do all contest in recent yrs that deal with fat, skinny, petite people. Well, tv shows for that matter have become the same way, like “the biggest loser’…I mean, that name says it all right? It really makes it sound like fat people are losers…a play on words…its terrible imo. America’s Next Top Model does the same thing, where Tyra puts like 1 or 2 “plus sized” girls in a mix of very skinny typical models…its seems pretty obvious that she wants good ratings and wants to include all types of “models, even if theres only one in the bunch. Then she did one season of “petite” models just to appeaze the short girls. Being short myself, 5’3, I thought it was stupid when I heard about it…so I watched an episode or two. Tyra had these girls in flat shoes the whole season for some reason, unlike the usual tall models who always wear heels. And the girl that won I think was 5’7 anyway, thats still not very short imo. Its all bs if u ask me.
Well back to the main topic, I hate clothing companies like AA that claim to design for “all” women, because Ive found none of them really do. They have a cookie cutter shape that we all should fit into, (usually a size 2-4 at 5’9) and thats just unreasonable. I know heavy people can lose lbs to fit into clothes better should they choose to, but what about short women,we cant change our frames? the petite sections in clothing stores are only like a rack or two long and the designs look like my grandma should wear them. Im not saying all clothing lines should have to make alterations to their clothes to fit all people…Im just saying the one’s that are claiming to do this, should do it and really take it all the way with great designs that look fashionable, up to date, and flatter all shapes. Its not impossible to do this. I mean, if there’s a store for larger women(LB), why not a store devoted to short women? If there is one, someone let me know please!
Lol, actually I think I’ll just learn to sew myself so I can make my own amazing stuff and not have to depend on these asshole clothing companies!
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Shit like this is why people think it’s okay to be overweight and obese.
@MoonFaeEyryan@xanga - right on
@Ashley Nicole Anders@facebook - So 2/3 of America has medical conditions that result in being overweight or obese? Oh yeah I know what you’re talking about, it’s called binge eating.
There are TV shows with obese teenagers trying to lose weight and drinking 1800 calories in sugary juice because “juice is ok”. People simply need to change their lifestyles, educate themselves, and lose fucking weight. The small percentage with legitimate excuses to be fat, fine but the majority of America? No it’s just people being gluttonous, lazy, unmotivated, uninformed, and a shit ton of other things. I would know, I was one of them for a while.
People need to stop defending this problem and babying fatasses.
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I don’t like AA at all, I don’t like seeing girls in thong body suits all over the internet. BUT fat people are too sensitive these days.
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@ThinLikeBloodElves@xanga - you said it !!
There’s a reason why America has the highest obesity rate compared to other countries, yet Americans simply refuse* to believe it and are in denial about it.
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I’ll give Upton props for being such a bad ass. However, I think AA had a right to disqualify her on the grounds that she never intended to win in the first place because she disagreed with what they were doing. I mean, can you imagine how things would go when she came on set? Awkward would be an understatement.
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I actually think that they have a point. And that she should be disqualified. There were a lot of other contestants who wanted to win and have a modeling career. It’s not fair to all of the other girls that she come in and make a joke of their dream.Why give it to someone who doesn’t even care about it?
I can see how some would be offended but why not view something like this as a platform to change the way plus sized girls model? Everyone complains that models are too thin, yet when a company actively tries to have plus sized models, those same people start an uproar. Do you want XL models to be represented or not? Do you just want to keep making a mockery of it every time there is a chance for things to change?
As for the pictures she took and that they helped her win, well it is offensive. It was an obvious statement against the competition and they should have been smarter. I think AA was agreeing with what her pictures were about, they just didn’t realize that her target was them; not the modeling industry as a whole.
What irritates me the most is when companies think they should be getting a pat on the back for trying to have plus-sized models. It’s like saying, “Look at us! We’re doing this because we’re such a good company.” Instead of, “Plus sized models should have a place in the modeling world!” It seems kind of condescending to me.
magnolia / 1066 posts
@MoonFaeEyryan@xanga - This. All day long.
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This girl is my new hero. I’ve been in an American Apparel before, and you’re lucky to find a medium in stock.
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@grammarboy@xanga - Exactly!
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lol at the pictures