Remember watching Back To The Future Part II, and being amazed by Marty McFly’s awesome light-blue high-top sneakers? For decades, the sneakers were the “greatest shoes never made,” but Nike finally obliged to release and auction off 1,500 pairs of the Air Mag or “Air McFly” to not only make fan’s dreams come true, but to also help raise awareness for Parkinson’s disease.
The Air Mag is the first rechargeable footwear from Nike, designed as an identical replica to the originals seen in the film. Some of the constant elements include the upper contours, the glowing LED panel and the electroluminescent Nike logo in the strap. The Nike Air Mag actually illuminates with the pinch of the “ear” of the high top, glowing for five hours per charge.
Leading up to the release, a $50 million match grant was given to the Michael J. Fox Foundation by Sergey Brin and Anne Wojcicki. They will match all donations to the foundation, up to $50 million, through the end of 2012.
“We wanted to translate the excitement people have for the ‘greatest shoe never made’ and for the Back to the Future into positive action,” said Mark Parker, CEO of Nike. “But the long term objective is to raise awareness so the Foundation can achieve their goal of eradicating Parkinson’s disease.”
On September 8th, the auction for the 1,500 pairs of Air Mag sneakers began on Ebay.com. As previously mentioned, all proceeds will go to the Michael J. Fox Foundation.
So Lovelies, what do you think of the Air Mag? The concept is pretty awesome, and it’s great that all the proceeds from the auction will go to a foundation, but I don’t think I have what it takes to rock these sneakers.