Whether you are searching for guidance on a particular look or in need of a new product recommendation, these seven gurus have all the answers and much more. I have been watching makeup tutorials on YouTube for quite some time now and I began to notice the booming popularity of makeup channels. There are a myriad of tutorials and how-to videos available and they all vary in technique, approach, and execution.
So how do you know which will help you the most? While some gurus are actual professional makeup artists others create videos due to their passion and high interest in makeup and fashion. But whether they are “true pros” or not, their zeal and commitment to beauty deserve applause nonetheless. The YouTube beauty trend has become so big certain gurus including Michelle Phan and Kandee Johnson have been featured in renowned magazine like Nylon and Glamour. These seven YouTube gurus share their unique takes on makeup looks, fashion, beauty tips, products and trends. With the wide variety of makeup and cosmetic guidance a look for any occasion or season can easily be found with the click of your mouse.
1. MichellePhan
Michelle creates innovative looks that vary from a glamorous night out to extreme looks resembling Lady Gaga and Barbie. Her channel quickly gained immense recognition in the How-To&Style section of YouTube, which eventually lead to her career as the official YouTube makeup artist for Lancóme and her very own skin care line, IQQU.
Kandee Johnson is a professional makeup artist and also a mother of two children. She provides YouTubers with classic looks, such as the popular smokey eye as well as a variety of fun character looks for Halloween. Some of her most popular looks include Michael Jackson, Edward Scissorhands, the Queen of Hearts, and Princess Jasmine.
3. Bubzbeauty
“Bubbi” or “Bubz” is a Northern Irish makeup guru who emphasizes women’s self-esteem and self-confidence through her makeup videos and personal blogging. In addition to her at-home skin remedies and makeup reviews, her makeup looks are fresh, quick, and easy. Like other gurus, Bubz has expanded her interest in beauty with her own launch of T-shirts and makeup brushes.
Holly is a Korean-American who was adopted into a white family. Her makeup videos are awesome and her product reviews are super informative. I love her channel because she shows how to do makeup on Asian eyes.
5. Dulcecandy87
As a 23-year-old majoring in fashion design in Hollywood, Dulcecandy87 provides YouTubers with upcoming fashion trends, hauls, and themed outfits.
Hanh Bui, is 21-year-old biology major with a passionate hobby in makeup and fashion. Her channel presents a youthful spin on current trends in the makeup and fashion industry with her videos of product reviews and an “outfit of the day”.
7. JLovesMac1
Jarmaine Santiago may initially come off as too high-strung but her bubbly personality and ecstatic energy has lead to her increasing number of fans. She serves YouTubers easy-to-do makeup looks with a side of her comedic comments, making beauty interesting and entertaining.
Which YouTube Makeup/Beauty gurus do you like and why? Do you agree with my choices?
guest
I loveee all of them. I am obsessed with watching all the beauty gurus on youtube! I do have some dislikes about some of them listed ^, but overall, their videos are amazing.
rose / 847 posts
I used to watch some of Michelle Phan’s videos, but then she got slower with updating and now that I’m a bit older, I feel she wears too much makeup, even in her “natural” look tutorials. I think Bubz is cute, but her voice kind of annoys me. I haven’t heard of the rest.
Since I stopped wearing anything more than foundation and started focusing on good skin care and self-confidence – the main reason I’m not big on the makeup guru thing anymore, I’ve been leaning more towards QQ (BeautyQQ on YouTube, or “Queenie”). Beauty from the inside out, no judgments or influences on the more controversial cosmetic things like cosmetic surgery and stuff.
orchid / 110 posts
I LOVELOVELOVE Lauren Luke (panacea81) she’s a single mom and is so personable and funny. She now has her own line at Sephora and its all pretty great her palettes are super easy to use.
guest
I love JLovesMac, but sometimes she’s just too much for me, lol. I also love AndreasChoice. Ulovemegz isn’t bad, either.
guest
I really don’t like any of those ^ especially Michelle and Kandee, they lie a lot, and they’re really annoying. but i love love love Vintageortacky.
guest
You forgot beautycrush. Someone with the same problem as me; baby fat.
guest
I’m subbed to the first three. Love them.
guest
why are they asian?
guest
I used to really like Michelle Phan, because we’re from the same area and she seemed really down to earth. She also used to focus on mainly skincare when she was still a xanga blogger. Now.. I don’t know. I feel like she’s changed a lot, and she cakes on the makeup =_=. Still, it’s amazing what she’s accomplished at such a young age, only starting out from YouTube o_o
I love Jen from Frmheadtotoe. She’s so sweet! I love watching her videos and tutorials. There’s also fuzkittie, and Sharon from OhBeauty88. OH, and BeautyQQ. Oh man, I love her. She’s so happy and spunky, very full of life. She helped me change my outlook on things and want to better myself.
guest
I loved Michelle Phan when she blogged on Xanga as ricebunny, and then she got super rich from all the hits and sponsors.
tulip / 17 posts
@lifeslibrary@xanga - 1- who says that? “why are they asian?” uhm, maybe because they were born asian?! -___- omfg
2- Kandee isn’t asian, and Dulce is Mexican.
guest
panacea81 and juicystar07/allthatglitters21
guest
I love JlovesMac at first I was like “what the hell what is wrong with this girl” and then the more I watched the more I started to enjoy all of her videos. Her spaziness makes the videos enjoyable to watch in fact she’s the only youtube guru I watch on the regular.
guest
@alwaysforeversunny@xanga - what do you mean about Kandee lying? i’ve heard about michelle already, lol
guest
I love Jen from http://www.frmheadtotoe.com/ because she has essentially addressed all my make-up/hair/fashion needs.
guest
michelle, kandee, bubz <3
guest
@mel - I asked that (if you couldn’t tell already -_-). The majority of them are asian which I find funny.
guest
my all time favorite is michelle phan and i was introduced to her when she used to have her xanga website up but we no longer comes on here. but i still love her, i try to catch her on youtube all the time. there’s another girl, i think her name is xteenie on youtube too and i think she’s also just as great. i like her better than the other girls. i say she’s second on my list.
guest
I adore Kandee
guest
Oh my gosh!!! I LOVE LOVE LOVE JLovesMac1. She’s hilarious and always put me in a good mood.
guest
I’ve got quite a few favorites haha. I’m obsessed with Petrilude, Jazziebabycakes, Pixiwoo, Goldiestarling, Queenofblendingmua, NikkieTutorials & a lot more, but I’ll stop there. I prefer to watch (and attempt to recreate or take inspiration from) gurus create more dramatic/bright looks and that’s what they do a good amount of the time.
guest
You forgot xteener, Jen from frmheadtotoe, and allthatglitters21.
I always been meaning to check out Kandee Johnson’s videos yet I always forget. >.
guest
@mak3believ3@xanga - it just really annoys me how she goes on and on (though she’s been doing it less lately) about how broke she is but still goes on trips and buys expensive crap. She was arrested for leaving her young son home alone when she went on a trip out of state and set up a paypal account for her viewers to pay her legal fees! and she begs for everyone to send her presents all the time, she’s got some balls!
guest
Hollyannaree is beautiful :O I have not seen her videos yet, I’m too lazy to browse make-up videos lately..now that I feel that I learn most of the stuff I need to learn. I like Stylesuzi, she just recently graduated from beauty school….so her things are legit.
guest
MISSCHIEVOUS.
<3 <3
rose / 786 posts
@lifeslibrary@xanga - They’re not all Asian. And that’s kind of (no it really is) a rude question. And if you haven’t noticed the author of the post is Asian as well. So it be abnormal to pick make-up/fashion gurus who are the same heritage (?) as her.
daisy / 543 posts
I love Michelle, she’s my favorite. She doesn’t even need to wear makeup because her skin is so perfect, that’s why I’m subscribed to her. I want skin like hers so I follow any regime that she suggests for clear skin.
I mainly watch her, xsparkage & MakeupGeekTV (marlena).
guest
You skipped Blair Fowler (juicystar07)!
guest
Lisa Elderidge !
guest
kandee johnson has more than 2 kids btw,..
guest
Lisa Elderidge, beautyqq, Frmheadtotoe, xteeener, Petrilude, dope211, pixiwoo, gossmakeupartist, colormyweapon, jungsaemmool, manwomanfilm, Klairedelysart, makeupbyleinabaaaby,
rose / 903 posts
I love Bubz – she seems so sweet – and JLovesMac – she is SO entertaining. I watch all of them except Hollyanna because I’ve never seen her before. I used to like Ahanhbarbie, but lately she seems to be trying to hard. I like dulcecandy’s videos, but it bothers me that she spends SO much money and time on makeup and clothes when she has a brand new baby to take care of.
@MK_A_Chick@xanga - I really dislike those Fowler sisters, they are ALL about the money and they’re super fake. I unsubscribed to them a while ago.
guest
I LOVE Jlovesmac1 , she’s totally the one that got me into loving makeup, I adore her !
I use to like BrittneyNgray but she’s nott as great.
And I love ThatsHeart !!
guest
i ♥ them all most esp. Michelle Phan..Wise choice to place her at top spot
But I was wondering why you have no picture of her hehehe if you’ve got a doubt on her true look even a choice of her transformations would be good at least the credits would go to her too.. 
guest
Ewww I cant stand MichellePhan, I think shes so fake. I did enjoy one of her videos like 2 years ago but I cant stand her now. I like AndreasChoice but lately shes been bugging me. I am from the Los Angeles area and I know people who have met her and they say shes actually pretty rude in person. Same for Blair and Elle Fowler aka JuicyStar and AllthatGlitters or whatever, they moved to LA cause they thought it would be cool to bank off of their YouTube success and in all reality, they dont fit into LA. Plus, their videos have sucked since they became famous. Just sayinn. I do love Kandy though, I hear shes super sweet in person. I ADORE DULCE!! She was in the Army for a while too and I am also in the Army and share a lot of her interests. Anyway, some of favorites are: MakeupbyTiffanyD, ItsJudyTime (SHES AMAZING!!!), I do love JlovesMac1 too, she used to be really to hyper for me but now I think shes super funny. I also like MacBarbie and NikkieTutorials and Julieg… I forget their whole names sometimes, I am subscribed to A BUNCH. All I know is I cant stand MichellePhan, I want to slap her everytime i see her channel pop up in my suggestions section.
guest
I just watched a lot of these for the first time and subscribed to a few, but in particular I love JLovesMac1. Originally when I read the description of her channel here I thought she was going to be a little too over the top for me but I adore her personality!
guest
@xhalesx@revelife - I’m Asian too. And no, my favourite make up/aesthetics youtuber isn’t Asian. Its pretty common to have similar features as someone who you’re taking advice from for physical appearance though. I’ll give you that.
I’m sort of laughing at this all, because Asians are stereotyped for being good at doing make up, nails, and here they are yet again being stereotyped.
PS: I’m not on this website to be nice to others and make their day. If I have a question, I’ll ask it.
rose / 786 posts
@lifeslibrary@xanga - I don’t see any stereotyping here. I just see some girls who are funny and good at doing makeup.
PS Obviously
guest
@xhalesx@revelife - that’s nice.
guest
love this list <3 but Bubs is my favourite
guest
i like watching michelle and bubz
the rest ive never heard of haha
rose / 786 posts
@lifeslibrary@xanga -
sunflower / 332 posts
I actually REALLY don’t like Kandee. I know it’s cosmetics, but yikes… too much.
orchid / 193 posts
Haven’t ever watched any of these vidders. My favorite is xsparkage.
@britnirm - FInally someone else who likes xsparkage!
daisy / 658 posts
uh i dont’ like half of the ones you listed. my friend is a big makeup junkie and she went to imats and told me about the bitcheries of michelle phan and dulce. dulce was preggers then and she was talking to sccastaneda ( who i kinda like) and refering to her swarming fan as “bitches”, shes so stupid as to put a vlog up and complain about the fans etc. my friend also talked to michelle phan and she was cold and curt. i like kandee and pursebuzz who are super sweet in person, andreaschoice and holly are fun to watch,xiaxue is a fav(though not really known for being a guru),
guest
xsparkage and makeupgeek!
guest
http://www.youtube.com/user/xteeener
This girl is amazing! Her make-up ideas are inspired. I always watch her videos to get tips xD
guest
I saw this post and went, hey – there’s a xangan!
michellephan – only cause she’s a xangan - @ricebunny
Wishing her all the success with her site and as a spokesperson.
guest
I like #4, but my all time favorite is FleurdeForce.
xx
guest
@KickDrumHeart@datingish - OMG. Those Fowler sisters are ANNOYING. They’ve been around Hollywood acting like superstars; it’s crazy. And their voices vex me, too.
guest
Where is xSparkage?!? she is amazing!
guest
I dislike Hollyannaree. I love Shiba Inus (a breed of dog), and I personally rescued two. In her videos, she bought a dog from a pet store on an impulse, and when people try to tell her about the health and ethical issues in buying a dog from a pet store, she gets super defensive and bitchy. And then she deletes your comment. It only pains me knowing that she has thousands subscribers, and that they too will impulse buy a dog from a pet store…
guest
@lifeslibrary@xanga - Don’t worry, I found it a funny too. The OP looks vaguely Asian (I honestly can’t tell her ethnicity all that well from the pic) so that could have something to do with it. I guess it makes sense to watch make up tutorials with women who have similar skin tones and features as you?
I just clicked and tried to watch one of Hollyannaeree videos on a whim and she instantly lost me by putting eyeliner under her eyelid. I don’t wear make up, so maybe that is the norm, but I know is definitely not good for you to do >.<
guest
I put together a Poison Ivy Halloween costume from Kandee’s channel. It turned out great.
guest
i like them all but my favourite is michelle <3
guest
promise > michelle
but besides that BeautyQQ/Queenie is my favorite~
hydrangea / 87 posts
I don’t wear makeup anymore, but I watch hauls sometimes by juicystar07 and glassslipperbeauty. Sometimes it’s just fascinating because I can’t imagine owning SO much, especially like Blair does. It cannot be fathomed.
guest
one has used uggs on sale and produced bladder cancer.Actos is among the one of the most standard diabetic troubles drugs using the world. Recently, however, scientific studies have confirmed that Actos use is linked to uggs outlet serious part effects, especially bladder cancer. These scientific studies show how the lengthier just one requires Actos, the higher the danger of developing bladder cancer. like a complete result with this ugg sale medical evidence, the FDA has issued warnings concerning Actos and bladder cancer. In France, the French company for safety of wellness ugg boots outlet recalled Actos
guest
No Pixiwoo?
peony / 1 posts
This is a great group of makeup artist! It is my pleasure to have found this blog.
I also have a blog about nail care.
umjetni nokti i geliranje noktiju
Greetings from the Croatia
guest
It feels great to feature much revealing and unequalled articles on your websites.
youtube views