Whether you are searching for guidance on a particular look or in need of a new product recommendation, these seven gurus have all the answers and much more. I have been watching makeup tutorials on YouTube for quite some time now and I began to notice the booming popularity of makeup channels. There are a myriad of tutorials and how-to videos available and they all vary in technique, approach, and execution.
So how do you know which will help you the most? While some gurus are actual professional makeup artists others create videos due to their passion and high interest in makeup and fashion. But whether they are “true pros” or not, their zeal and commitment to beauty deserve applause nonetheless. The YouTube beauty trend has become so big certain gurus including Michelle Phan and Kandee Johnson have been featured in renowned magazine like Nylon and Glamour. These seven YouTube gurus share their unique takes on makeup looks, fashion, beauty tips, products and trends. With the wide variety of makeup and cosmetic guidance a look for any occasion or season can easily be found with the click of your mouse.
Michelle creates innovative looks that vary from a glamorous night out to extreme looks resembling Lady Gaga and Barbie. Her channel quickly gained immense recognition in the How-To&Style section of YouTube, which eventually lead to her career as the official YouTube makeup artist for Lancóme and her very own skin care line, IQQU.
Kandee Johnson is a professional makeup artist and also a mother of two children. She provides YouTubers with classic looks, such as the popular smokey eye as well as a variety of fun character looks for Halloween. Some of her most popular looks include Michael Jackson, Edward Scissorhands, the Queen of Hearts, and Princess Jasmine.
“Bubbi” or “Bubz” is a Northern Irish makeup guru who emphasizes women’s self-esteem and self-confidence through her makeup videos and personal blogging. In addition to her at-home skin remedies and makeup reviews, her makeup looks are fresh, quick, and easy. Like other gurus, Bubz has expanded her interest in beauty with her own launch of T-shirts and makeup brushes.
Holly is a Korean-American who was adopted into a white family. Her makeup videos are awesome and her product reviews are super informative. I love her channel because she shows how to do makeup on Asian eyes.
As a 23-year-old majoring in fashion design in Hollywood, Dulcecandy87 provides YouTubers with upcoming fashion trends, hauls, and themed outfits.
Hanh Bui, is 21-year-old biology major with a passionate hobby in makeup and fashion. Her channel presents a youthful spin on current trends in the makeup and fashion industry with her videos of product reviews and an “outfit of the day”.
Jarmaine Santiago may initially come off as too high-strung but her bubbly personality and ecstatic energy has lead to her increasing number of fans. She serves YouTubers easy-to-do makeup looks with a side of her comedic comments, making beauty interesting and entertaining.
Which YouTube Makeup/Beauty gurus do you like and why? Do you agree with my choices?