I recently had the pleasure of meeting Alice, the inventor of one of the newest beauty products on the market: Lash Cards. They are cards designed to make the application of mascara easier, less messy, and leave your lashes clump free.

The card has a curve on either end of each a different width for various eye shapes. You place the card on your eye lids and gently lift then proceed with applying the mascara of your choice. No more little place track marks left on your eyelids.

Alice’s Lash Card was based on a make-up artist’s DIY “business card” trick but the inconvenience and flimsy paper inspired her to seek other ways. She wants to create beauty products that are convenient and cost-friendly for women.

On the Lash Card website it says they are ideal for: Separating lashes, layering mascara, bottom lashes, reapplication, and maximizing curl.

I just got my pack of Lash Cards ($4.99 for a pack of 10) and I can’t wait to try them!

Is this a product you would buy, Lovelies?