Trust me, when I hit up Sephora with a friend to pick up my $40 tube of Amazing Concealer (Amazon), I can usually count on an eye roll or two. $40 for a tube of makeup? Are you mad?

But, I always hasten to argue that my beloved concealer is worth every penny, and here’s why:

1. It lasts for years. I buy one tube of this stuff about every 3-4 years. I can’t even imagine how many cheap Cover Girl concealers I would go through in that time. When you add up the money, it’d probably come out even.

2. It WORKS. I’ve tried cover-up from coast to coast, and this brand is the only one that really kicks my dark circles and acne marks to the curb. I use it under my eyes and anywhere else I need solid coverage.

3. I don’t wear a lot of makeup, but concealer is one of my staples. I use this literally everyday, so I figure it’s worth splurging for a pricey one, as opposed to a costly red lipstick that I’m only going to trot out on weekend nights.

What makeup do you splurge on, or, do you stick with budget stuff all-around?