The new Summer's Eve "Hail to the V" ad campaign has everyone up in arms. Feminists are sneering at it; the ad media kind of digs it. Some of the commercials are vaguely racist. Above all, we think they're just kind of...sophomoric?

As Jezebel points out, Cleopatra had more than just a vagina; she had a brain. So did the mythical Helen of Troy. By reducing women to their private parts, these commercials perpetuate the idea that a woman's sexuality is the most interesting thing she has to offer to a man (and by extension, society at large). It mostly seems like Summer's Eve snatched up that Beyonce song and had an intern run a find-and-replace: "Who run the world? VAGINAS!" That's one synecdoche I can't get behind.

What do you think about the ads?