Forever 21 came under fire recently when they threatened to sue blogger Rachel Kane for her site, WTForever 21. Now they are trying to make amends with the blogging world by choosing a blogger to be the new face of their company.
DJ Bip Ling, from London, will now represent the trendy clothing store chain in the UK. Ling is a former art student, who stared a fashion blog featuring photos of her own clothes, in addition to clothes she likes. She Djs, contributes for Vogue, and has become the UK’s it-girl.
What do you think of this choice, Lovelies? Do you like that Forever 21 chose a blogger, or does it seem like a PR stunt?