Forever 21 came under fire recently when they threatened to sue blogger Rachel Kane for her site, WTForever 21. Now they are trying to make amends with the blogging world by choosing a blogger to be the new face of their company.
DJ Bip Ling, from London, will now represent the trendy clothing store chain in the UK. Ling is a former art student, who stared a fashion blog featuring photos of her own clothes, in addition to clothes she likes. She Djs, contributes for Vogue, and has become the UK’s it-girl.
What do you think of this choice, Lovelies? Do you like that Forever 21 chose a blogger, or does it seem like a PR stunt?
guest
I think that’s pretty cool.
rose / 802 posts
A blogger who writes for Vogue is hardly just a blogger.
guest
i thought it meant like a regular blogger.
guest
They’ve done this before with super blogger Rumi Neely (Fashion Toast). They don’t have a problem with bloggers just “slander.” And really how could they have a problem with bloggers when they by so many things from F21?
guest
XD So funny! I am wearing that same jacket on she has.
peony / 1 posts
I think it is great you can see what people think i different states there views how to help and promote the clothing store better. And a blogger is great she can appeal to her younger crowd. love the idea!