So lately I’ve noticed all these hipsters skulking around Williamsburg with these beat-up looking nylon backpacks bearing a fox logo and the Nordic-looking word “Fjällräven.” Huh? I decided to Google it.
The company, which Racked describes as “appealing equally to hipsters, fashion insiders, and camping enthusiast,” just opened a store in downtown NY, making it even easier for cool kids to score these stylish backpacks.
Have you guys seen anyone toting these backpacks? Would you?