Old Navy is selling gay pride t-shirts as part of its “Love Proudly: Pride 2011″ campaign. For $13.50 a pop, you can nab one of these tees, decorated with a stylized rainbow flag. 10% of proceeds will go to the “It Gets Better” campaign to help LGBT teens.


Predictably, more than one conservative thinktank isn’t stoked. The American Family Association, in an article titled Old Navy selling “gay” shirts (what’s with the quotation marks?), asks:

How would you feel if you knew that 10% of your Old Navy purchase would be donated directly to a homosexual activist organization?”

Uh, it’s just 10% of the proceeds from THESE SHIRTS, guys, NOT your entire Old Navy purchase. Don’t want to donate to a “homosexual activist organization”? Then don’t buy this shirt. Duh. Nice scare tactics, though.

And Gary Cass of DefendChristians.org saysabout the shirts:

“Rather just focusing on giving good products to their customers, [Old Navy] wants to use their products now to advocate for a very controversial topic, much less a very immoral and very deadly topic.”

Sigh.

Weigh in at Lovelyish Style Court, or in the comments: What do you think about Old Navy’s new gay pride shirts?