Lovelyish’s tagline reads “More Than Just a Pretty Face,” but is that really true? There are subsets for beauty and fashion, the front page is littered with exclamation points and pink graphics, and the content seems geared toward readers who enjoy fashion, beauty, and celebrity gossip. I have to ask, though: is Lovelyish too over-the-top and girly?

It’s not as if we’re alone in the blogosphere. The Daily Beast published a thought-provoking article about the launch of Zooey Deschanel and Jane Pratt’s new websites (Hello Giggles and xoJane, respectively) both of which are shockingly girly. According to the article, these websites are essentially written in tween-speak. Abbreviations like “OMG” and silly posts about periods can turn off their target young adult demographic. If the sites were specifically aimed at younger people, their content would be fine — it just seems strange to me that these sites are run by women in their 30s and 40s. 

The biggest problem, I think, is that these sites are coming from funny, young, interesting, chic, hipster women. Cutesy posts seem out of character for them The article gives the notion that these sites were set up in a “safe” way by posting content that would avoid controversy and appeal to the broader public.

And now the big question emerges: does Lovelyish follow this trend?

As an intern for the site, I know that girly posts with exclamation marks in the titles don’t always generate the most traffic, but they’re what I write when I’m at a loss for something  interesting and thought-provoking. Plus, the hot posts section usually shows tons of celebrity gossip or beauty advice, which suggests that those topics are what’s most popular on here.

I have tried to make my posts about feminist topics and body issues, hoping to challenge you guys to think and respond — and it has worked well so far! Even better, I’ve noticed a lot of other interesting posts that aren’t just about fake boobs: posts about experiences with birth control, abortion, and deeper issues that girls deal with.*

Part of our site is for beauty and fashion (we are girls, after all), but I’m glad to see that we’re not all about exclamation marks, emoticons and AIM-speak. 

But what do you think, lovelies? Should Lovelyish focus more content on other women’s issues, or is the balance fine the way it is? Is there something you would like to see more or less of on Lovelyish?

*Editor’s note: Excellent observation, Sarah! Lovelies, here are some good places to start if you’d like to revisit some of the meatier topics we’ve covered: