Lovelyish’s tagline reads “More Than Just a Pretty Face,” but is that really true? There are subsets for beauty and fashion, the front page is littered with exclamation points and pink graphics, and the content seems geared toward readers who enjoy fashion, beauty, and celebrity gossip. I have to ask, though: is Lovelyish too over-the-top and girly?
It’s not as if we’re alone in the blogosphere. The Daily Beast published a thought-provoking article about the launch of Zooey Deschanel and Jane Pratt’s new websites (Hello Giggles and xoJane, respectively) both of which are shockingly girly. According to the article, these websites are essentially written in tween-speak. Abbreviations like “OMG” and silly posts about periods can turn off their target young adult demographic. If the sites were specifically aimed at younger people, their content would be fine — it just seems strange to me that these sites are run by women in their 30s and 40s.
The biggest problem, I think, is that these sites are coming from funny, young, interesting, chic, hipster women. Cutesy posts seem out of character for them The article gives the notion that these sites were set up in a “safe” way by posting content that would avoid controversy and appeal to the broader public.
And now the big question emerges: does Lovelyish follow this trend?
As an intern for the site, I know that girly posts with exclamation marks in the titles don’t always generate the most traffic, but they’re what I write when I’m at a loss for something interesting and thought-provoking. Plus, the hot posts section usually shows tons of celebrity gossip or beauty advice, which suggests that those topics are what’s most popular on here.
I have tried to make my posts about feminist topics and body issues, hoping to challenge you guys to think and respond — and it has worked well so far! Even better, I’ve noticed a lot of other interesting posts that aren’t just about fake boobs: posts about experiences with birth control, abortion, and deeper issues that girls deal with.*
Part of our site is for beauty and fashion (we are girls, after all), but I’m glad to see that we’re not all about exclamation marks, emoticons and AIM-speak.
But what do you think, lovelies? Should Lovelyish focus more content on other women’s issues, or is the balance fine the way it is? Is there something you would like to see more or less of on Lovelyish?
*Editor’s note: Excellent observation, Sarah! Lovelies, here are some good places to start if you’d like to revisit some of the meatier topics we’ve covered:
dahlia / 2382 posts
Lovelyish DID start out as a beauty blog but it now covers topics of interests, womens health issues & has a good amount of male readers too. It’s not strictly beauty & fashion.
guest
I love fashion and I think there’s a place for girliness in the blogosphere, but I wouldn’t mind seeing more posts about women’s issues… and less about how great so-and-so looks in a bikini. (I also wouldn’t mind seeing less posts about great clothing deals, because even those are way outside my budget!
)
PS Teeny typo in the second paragraph – “find” instead of “fine.”
dahlia / 2012 posts
Deeper issues? Yes. Sweet fancy Moses, yes. Please.
guest
I like the thought-provoking posts, especially those considering women’s issues… feminism, equality. But posts about social issues in general can nearly guarantee my time to read them.
On the flip side, I like the light posts also… it’s a good mix, I think, for the most part, but maybe post more often about deeper topics?
daffodil / 1569 posts
Thanks for this thoughtful article, Sarah!
guest
I like the serious blogs every now & then, but I like Lovelyish the way it is.
I don’t know if I’d keep reading if it got super serious :/
sunflower / 453 posts
“According to the article, these websites are essentially written in tween-speak.” I was interested in reading this until this line, which was frustrating. If you had spent even two seconds on xojane, you would have the same reaction of, “What was that writer smoking?“ Rather than parroting what they say and using it as fuel. They’re not like stunning news sites or anything, but “essentially written in tween speak?” Hardly- and it would have taken all of two seconds to just look up the sites themselves!
And that is really one of my main issues with Lovelyish- it’s not a matter of girlyness or anything like that, it’s a matter of originality of content and most people not doing research into whatever they’re writing about (you clearly did some, but, in general). 99% of Lovelyish (at least in the past) is fluff written by people who saw something in yahoo or a magazine and want to re-blog it. Which is fine, but is also going to be the reason Lovelyish will never be anything more than a third rate site.
Lovelyish can’t just re-blog everything other sites have already said about celebrities, dresses, whatever and offer 0% unique insight and then expect people to take them super seriously. I do appreciate anyone trying to make things a little more serious and giving things a feminist slant, although I haven’t seen anything here in the past week that I would count- maybe I’ve just been looking on the wrong days, though. I think it would also be cool to see more fashion/beauty articles that are simultaneously serious, like examining cultural appropriation of native americans in hipster fashion. Or whatever.
guest
I think it’s fine the way it is. I come here primarily for fun beauty and fashion posts anyway; if I want to read something else, I’ll find it elsewhere.
cherry blossom / 28 posts
I like it!
guest
You’re amazing… just the way you are...
haha.
rose / 802 posts
I think Lovelyish does a petty good job of balancing between beauty, pop culture & fashion & bigger issues like politics, social issues, culture, etc. I wish these were considered “girly” issues, too! There’s more to being a woman than being into the pretty things.
guest
If I wanted to read something of intellectual value, I’d go to the bookstore.
I visit Lovelyish because it’s fluff and about fashion (and the occassional light article).
That’s like asking if Datingish posts too many articles about dating. Don’t change Lovelyish.
guest
i think there should be a separate blog for celebrity gossip. just because i care about makeup, that doesn’t mean i give a shit about what Miley Cyrus did or did not wear.
lily / 5148 posts
I wish you guys wouldn’t of linked my article. Sigh. I wish I wouldn’t of submitted anything at all, if I knew the outcome.
I don’t think I’ll ever submit anything to datingish or lovelyish again. I can’t handle the reader base anymore.
You guys are simply you. Simply Lovelyish. Don’t change.
guest
@Hinase@xanga - So I know this is late, but I just read that post, and dayummm was that one person incredibly and increasingly mean as the comments went on! For what it’s worth, I am totally with you on the reader base thing…Lovelyish doesn’t bother me, it’s the bitchy cattiness of commenters that sometimes bothers me. I like reading stuff that you write because you get a point across very effectively in a calm, rational way and don’t resort to low blows and name-calling or trying to sound like you know everything. The Internet might be a happier place if more people did that instead of trying to come off as the biggest, baddest, smartest shit around
lily / 5148 posts
@hot_metalhead@xanga - Yeah, a lot of what happened in that post was quite unnecessary. Yeah ;P I really do try and act civil towards people here. It’s just how I am, you know? Oh thank you ;P I think I tend to ramble a lot and don’t make sense, I guess others see it differently. Hahaha Yeah, but you’re right. If people would stop trying to act like they know it all and stop trying to act like they are the baddest people out here with name calling etc; then I think the internet would be a better place ;P