Forever 21 has threatened to sue style blogger Rachel Kane for her blog WTForever21, which they claim does not represent the brand in a positive light, and having a site name that people may negatively associate with Forever 21 (though it says very clearly on her home page that the two entities are not affiliated). Why all the hullabaloo?
Well, most of us have heard of a little thing such as free speech…a.k.a the First Amendment (anyone? anyone?) which gives Rachel Kane all the right in the world to publish her site and criticize Forever 21′s (sometimes) preposterous outfits, garments, jewelery, accessories, etc. She totally gives credit to Forever 21 to owning the title Forever 21 and (I repeat) establishes that she is NOT affiliated with Forever 21 in any size, shape or form.
So why is she backing down and shutting down her site in the face of the Forever 21 Boogeyman?
Forever 21 is the Goliath of inexpensive clothing companies. They’re monstrous, corporate and mean. They also have locations across the globe, which gives them tons of influence and lots of money. Let’s be honest — it’s all about the money.
While Kane’s site is popular, it is not riddled with advertisements. Meaning: she’s probably not making much money off the site. Put her up against Forever 21 in a courtroom, and she will probably lose…and then be strapped with millions of dollars in legal fees.
Forever 21′s business practices have been criticized numerous times. I’ll spare you all of the problems they’ve encountered with the law (if you’re interested, check here), but they’ve definitely gotten into some trouble with wages and design infringement. Think about it — cheap, trendy clothing is too good to be legally legitimate. But, the owners of the company, Do Won Chang and Jin Sook, have managed to finagle their way out of problems (probably) by having great lawyers.
So what do you think, lovelies? Should Rachel Kane shut down her site, or should she fight back? Does something like this inspire you to refuse to shop at Forever 21? Where does the First Amendment fall into all of this?