Forget Muslims, illegal immigrants, and the Illuminati: hipsters are invading the White House. President Obama has just announced Harper Reed, former Chief Technology Officer of Threadless (WHAT), as the CTO for the Obama 2012 campaign.

While Reed might not look like your typical preppy DC stock, I’m confident that his command of social media and digital audience-building will come in handy next year.

How do you feel about politics becoming young and hip?

[Chicago Tribune]