Skechers Shape-Ups, those shoes that claim to tone your rear just by ZOMG WALKING! WHICH YOU DO ANYWAY!, has now introduced sizes for young girls. Because you can be embarrassed by your flabby butt at any age!
In the commercial, a young girl is being chased by boys dressed up as fast food, who represent food cravings she’s staving off in her new Shape-Ups.
A parenting group on Change.org is urging Skechers to halt the campaign, which has been running on the Cartoon Network and Nickelodeon:
The commercial in question features a band of thin girls singing about their shoes, and being followed around by surly looking boys dressed like ice cream, burgers, and other “junk” foods. Women have plenty of time to be targeted for their weight throughout their lives. By not only marketing a shoe line to young girls, but also not even having an equivalent for boys Skechers is sending a clear message to girls and women: you’re never too young to start hating your body.
Do you think this campaign is harmful to young girls’ body image, or harmless?