Urban Outfitters is set to launch its first bridal collection, called Bhldn (get it?), on February 14th this year.

WWD reports that the wedding gowns will be priced from $1,000 to $4,000, and that the line will also include veils, shoes, wraps and eventually reception goodies like cake pedestals to place cards. The brand will start out online only and expand to 2 or 3 stores come 2012.




Would you buy your wedding stuff from the line, Lovelies?