Starbucks unveiled their new logo today, the highlight of which is the removal of the words “Starbucks Coffee.” Paving the way for Starbucks-brand everything, perhaps? [WSJ]
Starbucks unveiled their new logo today, the highlight of which is the removal of the words “Starbucks Coffee.” Paving the way for Starbucks-brand everything, perhaps? [WSJ]
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not sure if i like it its a bit plain
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oh. I don’t like it.
daisy / 699 posts
They need to change how their shit tastes much more than they need to change the logo.
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I’ve never been to starbucks or had anything from there but i don’t like the new logo….I’d be more tempted to buy something from there with their old logo than this one.
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Well…..people already know they’re drinking Starbucks Coffee, what’s the point of having the words?
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i’ll always like the one they had before this one. classic.
dahlia / 2747 posts
hrm too plain.
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I like the original logo back from when they were founded much more than I like the new one
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Eh, I don’t care for it. I like the last one better.
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Meh. It’s okay.
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i love it
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Hmm. I like the last one better.
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last one is better
sunflower / 352 posts
Previous one was better
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It looks like they just keep zooming in closer and closer.
rose / 802 posts
Noooo. This feels like a GAP-sized branding catastrophe.
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i like the old logo better.
magnolia / 1369 posts
pretty drab.
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Starbucks knows how to market. They always have.
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Nooooooooooooooooooooooooooooooooooooooooooooooooo
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the previous one was so much better. but, whatever. i’ll still go there.
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Dislike
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Sigh, it was fine before.
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i like the original coffee & tea logo the best.
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Aww, I spent so many hours doodling that logo on napkins when I worked there.
Not a fan of the new one, at all. Looks like a step back, to me.
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I like the previous one more just because it doesn’t look as plain as the new one. I don’t know. The enlarged picture of the woman.. kinda freaks me out. Just saying. Mmm I’ll go there, regardless. Not like I’m keeping the cup.
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:/
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Maybe they’re trying to save on ink.. by using one color process instead of two.
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they shouldn’t change a good thing …
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i like the before
sunflower / 327 posts
i like the previous one better also. this one is just too plain.
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good design is simple design. this is an excellent choice at re-branding. like someone already said… you already know you’re drinking starbucks, no need for the word. it’s an international brand. this just simplifies their logo in such an overly saturated market with busy, chaotic, really bad design. the problem is teaching the public how to view good design. it is interesting to point out that it just seems like more zoomed in, but i think that’s the point: getting down to the simple point, which is the starbucks logo, a siren.
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The oldest one has always been my favorite.
tulip / 9 posts
it’s interesting that they’re so well-known that they don’t even have to put the actual name “starbucks” on it. Consumers can recognize the brand by the image alone.
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what they need to be worrying about is that damn price increase that just happened. im getting sick of getting yelled at through the dt window when someones damn drink costs 30 cents more now. dear god at least if u raise prices maybe pay us more… because 8.17 an hour is not cutting my life anymore…
lily / 5148 posts
@serendiputousreality@xanga - probably so
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SUPER EXTRA DISLIKE!
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@airbornerose@xanga - Exactly!
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It doesn’t even have stars on it!!!!
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witch
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I don’t like it.
I probably wouldn’t have recognized it without reading this.
I mean, I’d find the lady familiar, but I wouldn’t know the logo.
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Not approving =/
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Minimalism is in, not surprising.
BUT I FEAR CHANGE D:
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eww, no. i like the other one better. it’s much more tempting.
peony / 1 posts
They’re just trowing away their commercial. It was famous, even in countries where aren’t any starbucks-stores. When we are on a citytrip, finding the nearest starbucks is a fun tradition. This logo just sucks and when you’ll see it in the subway or on the street, nobody will recognize it.
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i preferred the old version. they should bring the starbucks coffee band back
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Interesting, wonder what the story is behind the lady.