American Apparel is famous for their hyper-sexual advertisements. Nearly naked girls? Check. Sex hair? Check. Cheesy porn poses? Check. Now founder, CEO Dov Charney is taking a bit of a departure from his typical advertising fare with the introduction of illustrated ads.
Like traditional American Apparel advertisements, these images involve depictions of, say, women wearing assless hosiery. Unlike traditional American Apparel ads, however, these images seem to be looser with the nudity. Looser as in showing nipples and pubic hair. The below advertisement, the most controversial of the bunch, recently appeared in Vice magazine.
I don’t know if I’d go so far as to say that these new ads are classy, but they do feel a tad more artistic than American Apparel’s usual advertisements.
Do you think the new American Apparel ads are crass–or are the illustrated drawings less awkward and more tasteful than AA’s typical images of real, writhing women?
guest
It looks like they’re trying to be artistic :/ I can’t tell though.
guest
i mean…… it’s not like it’s news that we have pubic hair. but i would think that your own good judgment should sort of prevent this kind of ad being approved….
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I like the older ads. I wouldn’t be sure what that newer ad is even trying to sell me.
orchid / 128 posts
her vagina looks like actual shrubbery
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lmao
orchid / 107 posts
What are they supposed to be selling? Pubes?
hydrangea / 56 posts
bringing back woodstock!
love it, hippies unite!
guest
hey, that’s how it really looks right?
rose / 834 posts
forget the pubes, look at her fucking EYEBROWS.
someone needs a wax.
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i hate everything about american apparel, from the awful customers to the terrible advertising. and especially the overpriced plain crap they sell.
orchid / 137 posts
Really, American Apparel?
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Have you even had sex? That is not sex hair.
And besides which pubes are totally natural. So it’s whatevs.
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I honestly dont even know what fully grown pubes look like..
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How are these ads supposed to promote their clothing?
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maybe its a vagina pasty. that’s what it looks like. she can use it as a pasty and then take it off to dust her house! i want this product!!
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at least have a stripe geez!
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I think everything about American Apparel is crass. Burn it down! blech. tasteless advertisments to go with tasteless clothes. freaking hippies…
orchid / 160 posts
The appeal of American Apparel’s advertisements has ALWAYS been that they were reminiscent of amateur pornography/self portraits, so….I think they’re doing the same thing that they’ve always done, but with lines.
lily / 5148 posts
@cryholy@xanga - that’s what I’m thinking..
sunflower / 258 posts
What I don’t get is why is AA so damn expensive.
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@gtcbeauty@xanga - yeah I feel the same way.
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Yeah , I pretty much expected this from American Apparel.
I mean I don’t mind some sexy ads, and some nudes. However, with AA, I don’t think their poses feels sexy…..more like grotesque, and dirty. At first, most of AA ads makes me want to go shower, even when they are wearing clothing. I later grew accustomed to it. I must admit, I do think their higher end basics are pretty nice, even though their ads may not be my favorite. In the end, I do clearly know what I’m buying when I’m online shopping. Whatever it is, AA has found a trick of picking a particular style in advertising.
guest
those tank thong ads are creepy. advertisements are suppose to make me feel pretty and want to mimic their style, but these ads don’t. it makes me not want to shop there because it gives me goosebumps.
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What I don’t get is why her hair is white when her eyebrows and pubes are black.
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Those ads look like something out of a bad sex-ed class.
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alright… ive only bought one thing from Am appy only cuz it was on sale.. and i doubt i ever will again their company is something i cant get behind, and their stuff is cheap and over priced
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Wait, are these ads trying to sell clothes? I’ve bought stuff from American Apparel through a club, and it’s never looked anything like what I’ve seen advertised.
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HA!
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I like it. =]
dahlia / 2103 posts
I kind of hate American Apparel. Like, a LOT. I am by no means a prude, but I think their ads are more about objectification than sexual empowerment. Plus the whole “we don’t want fat people working at our store” thing…and also, most of the clothes they sell are boring as shit. Screw that.
magnolia / 1017 posts
So wait, I’m supposed to buy CLOTHES from them? Here I was thinking I could get a subscription to a sex magazine, jeez. WAY TO TRICK PEOPLE, AMERICAN APPAREL GOD
guest
now i’m not the smartest person in the world…but shouldn’t the point of an ad is to sell their product not some chick’s hairy vagina? whatever…
rose / 802 posts
Just bizarre.
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Her vagina looks like the head of a Treasure Troll doll.
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Very strange. I dont know if a lot of girls would want to look like that.
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holy schnikes
guest
AA clothes are tasteless and cheap; their ads match. I don’t get the appeal of that store at all.
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I don’t even think the art looks good on its own, much less as an advertisement. And if they’re advertising clothes, why doesn’t the image even depict ANYTHING that AA actually sells?
@Curious_Kat@xanga - I totally agree — it’s not even aesthetically pleasing.
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@lil_squirrel4ever@xanga - It’s so expensive because, while AA does still participate in offshore outsourcing, it does not exploit the economies or populations of those countries. AA is well known for it’s stance on many human rigths issues, including gay rigths and fair trade. While other expensive companies run high prices based off of many reasons, AA most likely does so because 1. they support fair trade and 2. they independently design, advertise, etc.
In most cases, those working oversea wages for AA make the equivalent of what is well over minimum wage, unlike every other outsourced American “based” company. Yeah, thier clothes are expensive, and I usually can’t afford to buy my entire wardrobe there, but I would if I could. It’s sad to think that companies such as Brooks Brothers charge the same amount (or more) as AA, yet they pay their outsourced workers very little (for example, the majority of those assembling BB clothing in Jamaica get paid an average of 5-10 cents PER DAY equivalent american money…they live in factory slums and barely can afford to eat). AA decides not to exploit their workers.
Brooks brothers does it because they CAN. And American Apparel DOESN’T do it because they can. Not saying that AA gets away with no HR/trade issues–I’m sure they do–but so far there haven’t been any severe or widespread instances, which is sadly a very tempting attraction for most corporations today. Just in case you wanted to know
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is it wrong that i seem to be the only one who actually likes this ad?
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I don’t see what the big deal is. It’s a drawing of a womam with pubic hair, the advertisement is for American Apperal. I have pubic hair, you have pubic hair, it’s really nothing no one didn’t know about before.
I like it. Not for the ‘artsy’ angle, which I don’t think they are trying too hard to impress anyone with this, but I just like it’s simplicity.
guest
american apparel is LYKE SO DUM.
but actually i don’t see how that ad would make anyone want to buy their clothes…i don’t even see any clothes in it?
guest
It looks like a hedgehog is coming out from between her legs.
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the “artsy” feel attracts all the pretentious hipster kids who shop there.
it’s all a part of there image.
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There’s nothing tasteful about their “artsy” ads, nor their real, photo ads.
I’ve always despised American Apparel advertisements. I don’t appreciate seeing pseudo-porn on the side of my browser when I’m using Xanga (that’s just when I happen to see them a lot.) Blah.
guest
Aren’t they suppose to be selling CLOTHING?!!
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I thought American Apparel was a clothing store, but with this new ad… what are they selling? A sheet, a flower, or the actual “art”?
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hay bay bay ur pussy hair looks like a fuckin petunia or somethin
welp or was that what they were goin for
guest
after i got over the initial two second shock (GASP, so i’m not the only one who doesn’t keep it bald down there?) i just shrugged. i mean, it’s american apparel. not surprised they’ve come to this. “this” not being necessarily bad, but… it’s just something american apparel would do.
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lol the carpet does not match the curtains haha
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They are somewhat Frieda Kahlo inspired: http://www.hovied.com/wp-content/uploads/2010/07/frida-kahlo-biography.jpg
and I like them. It’s pubes. Get over it.
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american apparel is already a joke.. so i dont care
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Her vaj is covered..what more do you want?
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I have always found advertisements toward women to be amusing, as though there is some conspiracy agenda to turn us all into lesbians.
Advertisements directed at men generally include attractive women in some way to cater to the sexual desire of men. Advertisements directed at women.. also show attractive women in sexually suggestive ways.
I would prefer an advertisement of a very sexy man giving a very sexy look to a woman in the apparel being sold. Although I am not stupid enough to believe the apparel will get me the attention of very sexy men, the eye candy would be nice.
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I would much rather look at a drawn picture like THAT than have to stare at one more pornographic Abercrombie (or similar) look book…
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i literally laughed out loud when i saw this but…dude…in that picture alone i’m not sure what they are trying to sell. at least have the girl covered up in the apparel that they are trying to make profit from.
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@starcrossedloversdivine@xanga - rofl!!! I was wondering if I was the only one who noticed this.
But I think they could’ve been a tad more subtle. I mean, she’s supposed to have the cloth draped over her for a reason. If they wanted to show boobs and pubes just leave it out. I personally think subtlety is sexier anyway. -shrugs-
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Since when does Dov approve of grown women looking like grown women?!
Maybe the pubes are a step in the right direction…
cherry blossom / 43 posts
This is ugly, not well drawn and does not at all fit with AA’s general artistic style.
Thumbs down.
daisy / 502 posts
Now they’re advertising bad eyebrows and pubic hair?