Will somebody please explain to me the obsession with fragrance amongst celebrities? The latest celebrity to launch an olfactory assault is Katy Perry, evidently, with Purr.

For the most part, the ability to engender a successful fragrance takes piquant nasal abilities, some knowledge of chemistry and overall good taste. So why are celebrities so compelled to market fragrances with their names plastered all over it? Is it for sheer economic gain?

 

Granted, there have been a few successful scents. Jessica Simpson’s Fancy, for one, definitely tickled my fancy with its super-sweet, dessert-like aroma.

What do you think of celebrities and their fleet of fragrances? Do you have any favorites?