A university team uncovered details behind the perception of beauty, saying that “physical vanity is a universal construct that applies across all cultures.” Essentially, the notion that western culture is the only culture obsessed with beauty and physical appearance is a fallacy.
There are, however, many differences between what American culture believes to be beautiful and what those belonging to other cultures believes to be beautiful. This culturally variant idea of beauty is key to understanding which beauty products, and which types of fashion sell the best, and why – according to region and beauty beliefs.
Ultimately, beauty truly is in the eye of the beholder…or culture.
What do you believe to be truly beautiful?