Witchery, an Australian children's clothing company, is underfire from child watchdog groups in Australia for this series of ads, which critics say is inappropriate for children and offensive.

According to the Huffington Post:

Noni Hazlehurst, an ambassador for Barnados charity told the Herald-Sun that the children modeling for the new Witchery line for two to nine-year-olds "look like recalcitrant teenagers. I think this is a really dangerous direction. I think it's offensive. The whole point of early childhood is to be joyous and free. Children as young as five are now going on diets, are worried about how they look, how they present -- this just should not be an issue for children."






Weigh in, Lovelies: are the ads too mature and provocative for kids, or are they not really that bad?