Logos are really useful to us because it helps us remember the brand a lot. I mean, when we think of McDonald’s, we think of those golden arches (and hopefully not those nasty, gooey chicken nuggets). That’s why when I heard that GAP’s logo received a makeover, I was a bit taken back by that.
GAP, the place where we would all used to go buy our basics before American Apparel came along, decided to ditch the big blue box for an even smaller one while also making the letters bolder and wider. It’s gotten more simpler looking, even simpler than MTV’s recent logo change. Don’t believe me? Just visit GAP.com and you will see that modernized logo right in the corner.
I actually miss the white Helvetica font, and don’t really like the Verdana one. In fact, just because the logo changed doesn’t mean that their clothes are any different. The company is still selling the similar styled clothes, so my question to GAP is this: Why change the logo when you’re not going to change the clothing concept?
What do you think of the logo change? Do you think it embodies the new GAP?