Logos are really useful to us because it helps us remember the brand a lot. I mean, when we think of McDonald’s, we think of those golden arches (and hopefully not those nasty, gooey chicken nuggets). That’s why when I heard that GAP’s logo received a makeover, I was a bit taken back by that.
GAP, the place where we would all used to go buy our basics before American Apparel came along, decided to ditch the big blue box for an even smaller one while also making the letters bolder and wider. It’s gotten more simpler looking, even simpler than MTV’s recent logo change. Don’t believe me? Just visit GAP.com and you will see that modernized logo right in the corner.
I actually miss the white Helvetica font, and don’t really like the Verdana one. In fact, just because the logo changed doesn’t mean that their clothes are any different. The company is still selling the similar styled clothes, so my question to GAP is this: Why change the logo when you’re not going to change the clothing concept?
What do you think of the logo change? Do you think it embodies the new GAP?
orchid / 180 posts
That’s really plain.
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I hate the new one. Ew.
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i like the old logo much better.
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Old one was better
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retarded. Almost as bad as the new (2009 i think) Pepsi logo – and the Mountain Dew to Mtn Dew change looks like a store brand soda.
Horrible — change for changes sake
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the new one sucks ass, so boring and bad design
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I think the new logo looks super generic.
rose / 948 posts
eh
dahlia / 2012 posts
They should’ve fired that graphic designer. Who signed off on this logo? It isn’t iconic. It isn’t memorable (except for how bad it is), and it looks like it should be for a software company.
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that whole company’s gone downhill: gap’s logo change, hiring the guy who does the burger king commercials to invent the inane “supermodelquins” old navy commercials…
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I like the old one.
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THIS is all a ploy to get people talking about GAP! Word of mouth is the best advertising. Ever. Any marketing major will tell you that.
And for what it’s worth, I dislike the new logo, too.
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We’re talking about this tomorrow in the comp class I teach! It’s because of the economy- companies are trying to appear more “friendly,” so they’re emphasizing lowercase letters and putting happy little designs on their logos. If you notice, WalMart’s done the same, as have other companies. It’s all a marketing ploy- “Gap’s not out of your budget! See? We’re cute and accessible, so you can still afford to drop money on our clothes!”
The old logo is better, I agree. It looks much classier. Alas.
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So profits were thin and they acted desparate. The old gap logo was an icon. I hope this is sorta like Nike’s logo change.. which briefly changed from “Just do it” to “I can” and with good judgement back to “just do it”… wtf. that lasted a good three minutes.Lets hope its a publicity stunt.. who knows… Lord help them.
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NOOOOOOOOO
magnolia / 1054 posts
yup old one was way better
orchid / 118 posts
It looks like Microsoft… or some computer logo…
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The new logo is boring. I love the old logo anyway… very classic.
I’m gonna try to send some feedback to them about it… I know one person’s opinion won’t help much but still.
daisy / 512 posts
“I actually miss the white Helvetica font, and don’t really like the Verdana one.”
Umm, the old logo was NOT Helvetica, and the new logo is NOT Verdana. In fact, the new logo looks like Helvetica to me. Or maybe Arial. In any case, it is definitely not Verdana.
Also, your GAP.com link doesn’t link to GAP.com, it links to some guy named Willy in a Gap store.
But yeah, that new logo is kinda ugly. It’s hard for a brand to just change its look like that, I wonder what led them to make such a huge change.
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The only thing that can make it any worse is if the new logo was in Papyrus.
daisy / 699 posts
This logo blows. It looks like American Apparel’s and that’s not a compliment.
orchid / 201 posts
@black_lie@xanga - Haha that was my first response too. How do you confuse the two? Helvetica is sans serif. lol
dahlia / 2747 posts
new gap looks like a software logo.
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the new one’s ugly
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me don’t like..
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@XoAsianBabioX@xanga - not even, it looks like a poorly done power point title slide template thing.
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progress
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Ew looks really bad. Like something from a compute that was thought of last minute. I dont like it at all.
magnolia / 1354 posts
@prettynpink628@xanga - yeah, the new font appears friendly while the iconic one looks high class. your comp class is so cool! it’s like marketing/comp. hahaha. <3
daisy / 571 posts
the new one makes it look cheap and shitty.
orchid / 123 posts
why did they change the old logo??? haven’t they ever heard the phrase, “If it’s not broken don’t fix it.”??
I consider the old gap logo to be one of the most recognizable logos when it comes to retail and i actually think it looks much sleeker and more classic looking than the new logo.
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That’s ugly. But I don’t shop there, so I don’t really care..haha.
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new gap sucks.
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@black_lie@xanga - LOL! I picked that up too… I’m a graphic designer and I sooo know my fonts. Definitely wrong on both counts. Helvetica is a sans-serif font… not even close to Gap’s old logo. The new logo is kinda Verdana-ish, but not quite there.
Ehem, as for the new logo… I’m not a fan. It is a bit more modern than the old logo, but I think they’re not quite embodying the style and message of Gap.
sunflower / 447 posts
What the hell is wrong with their graphic designers? The old GAP logo was iconic!
sunflower / 366 posts
agreed. ugly! o_o
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Ick.
daisy / 555 posts
the old logo is better
lily / 5148 posts
I like the old logo better.
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the old one is much better ~!~~~~
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Yawn.
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baha! is this a joke? what graphic designer in their right mind would say that this is acceptable? it literally looks like a 4th grader made this in 1999…
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wooow really? the new logo is soo boring. a company can’t just change it’s logo!! thats just wrong
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@sijink@xanga - Hahahahaha! I agree
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The old logo was defs iconic for sure.
tulip / 10 posts
I wish they hadn’t changed their logo! Their brand was well-known through it and it kind of sucks to have modified it.
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ewwww the new one is so ugly
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I don’t like it because GAP seems to stand for something. Gap makes me think of pussy gapping. Don’t ask me why, it just does O.O
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ewwwww. I never shopped there but that’s a classic and iconic design. what were they thinking? it looks like a software store logo.
orchid / 197 posts
I love the old one! It looked very classic and the new one is so business-like. ><
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if you go to craplogo you can make a logo that looks exactly like the new gap logo. no jokes. go check it out.
I think this is a huge fail on gap’s part.
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LOL, the other day I was just thinking about back in the mid-90s when Gap was actually pretty cool. The Gap is played out, who cares what their logo is? They suck.
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the new one looks horrible …
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@methodElevated@xanga - That’s exactly what I thought, it looks like something computer related instead of clothing. Reminds me of the Windows logo.
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Who cares?
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the old logo is such a classic, how could they change it to something like that!?
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Old logo is way better… but it’s not in Helvetica. That looks nothing like Helvetica.
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it looks like a computer logo. i like the old one better. i didn’t even know they changed it!
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ugh! The old logo was so much better!
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i like the old gap – dont change !!
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the old logo was not helvetica
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THE NEW ONE IS SO TACKY LOOKING.
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I like the old GAP logo. It’s classier looking. As far as buying anything at a GAP store, I’ve only done that twice that I remember, and both times because the item was marked down to roughly half its original price (more or less, more likely less). Once was a pair of shorts, the other was a cute blouse that a co-worker had got at GAP and when I admired it and asked her about it, I went right over myself and got one at reduced price. The store was just across the street.