Lychee Martini flavor, $25.00

Yup, you betcha. Maybe it’s a gimmick, maybe it’s not. But the cosmetic company, Purple Lab NYC, says that their lip glosses include an ingredient that may help you lose weight when you apply them. Sounds a bit sketchy, doesn’t it?

Well, the lip glosses’ line, Huge Lips Skinny Hips, includes five flavored lip glosses, costing $25.00 each. While the lip glosses help plump your lips, the magic is supposed to be with the key ingredient, hoodia. When ingested, the hoodia triggers your brain to think that you’re full.

Hoodia is actually derived from a South African plant and is now put in capsules and dietary supplements to help consumers lose weight. Though there have been studies, there aren’t a lot of them to prove that hoodia helps you lose weight.

If they do work, let’s just say that MAC definitely has some competition on their hands.

Do you believe the “hoopla?” Or are these just plain lip glosses?