Wearing Christian Dior glasses is, like, so old school. Christian Dior has stepped up their game by producing contact lens with their logo, CD, etched on their contact lens. This branding could be just as weird as those Ed Hardy condoms we mentioned awhile back.
The coloured contacts come in two colours: golden and black. The colours only covers around the iris, but what’s special about them is that they showcase the famous “CD” logo. The logo does not only provide the branding of the contacts, but it also helps shows whether the lens is the right side up. Good way of putting the logo into good use, Dior.
The contact lens have been selling since 2004 with an estimated price for $80.00 per pair. Well, at least they last for two months! Talk about being extra careful with these babies.
Do you think it’s cool? Or do you think it’s just a gimmick to sell more branded items?