Plus-sized clothing company Lane Bryant is mad at two TV networks for refusing to air their new lingerie commercial (above) during prime time.
Lane Bryant wrote on its website earlier this week that the commercial had been dismissed by ABC and FOX. Though the networks never said why, the company alleges that with equally racy content being featured in both networks’ shows, the true reason for the ban is the station’s discomfort with full-figured women.
“ABC restricted our airtime and refused to show the commercial during “Dancing with the Stars.” Fox demanded excessive re-edits and rebuffed it three times before relenting to air it during the final 10 minutes of “American Idol,” but only after we threatened to pull the ad buy.
Yes, these are the same networks that have scantily-clad housewives so desperate they seduce every man on the block, and don’t forget Bart Simpson, who has shown us the moon more often than NASA, all in what they call “family hour.”
Of course, ABC promptly denied it, but Lane Bryant produced paperwork evidence showing the network had confined the commercials to only air after 9 pm.
If you watch the commercial, it’s clear that the ads not particularly racy – especially not when compared to a Victoria’s Secret commercial! So Lane Bryant might have a case.
Do you think TV networks would ban a commercial simply for being plus-sized? Or is Lane Bryant reading too much into things?