American Apparel launched a semi-scandalous contest to find the Best Bottom in the World. And…they’ve picked a winner.

The neon-undies clad winner is

“Boom Boom” from Santo Domingo, who will presumably get her buns featured in an upcoming American Apparel ad. Classy! Go here to see the winning tush, and all the runners up (probably NSFW).

And, check out this article from our friends at The Frisky, who prank called American Apparel stores about the contest. Hilarious!

Was this contest funny or mildly stupid?