Correct me if I’m wrong, but I think most, if not all women prefer luxury items. Perhaps we might not enjoy paying for them, but I know I’d prefer wearing D&G jeans than Wal-Mart’s brand.
If one is buying from Wal-Mart, Target, or any of those bargain stores, one expects the cost to be cheap. Wal-Mart spends a few cents to make a pair of jeans in a China sweatshop while we buy them for over $10.00. Again, this is known and accepted. No frills here. One gets what one pays for.
What happens though, when our D&G or other designer brands, go the Wal-Mart way, i.e. having the items made for pennies in China? A great example of this is Coach. A few years ago, I saw the cute clutch bags at Coach for about $100. As the cheapest of the luxury brands, it was a bargain. It was made in the United States as well, so it sounded like a pretty good deal.
Recently though, Coach started making their bags in China. An authentic bag has the tag inside saying “made in the Republic of China”. I understand that its cheaper for items to be made in China. However, these are supposed to be luxury items. If I wanted a bag proudly made in China, I’d buy one at Wal-Mart or Target, at the fraction of the price. Does the move to China coincide with Coach’s price increase? Finding a decently sized Coach bag for around $100 is impossible now.
The alternative doesn’t sound too great either. A beautiful Louis Vuitton, proudly made in France, is $400+. Is that what luxury should cost like? Thus, has Coach become the bargain basement item? Will made in China luxury items become the new fad, especially in the current economy where people can barely afford to pay their bills?
If so, is it still worth paying for them? Or, is getting a nice, if not name brand bag at Wal-Mart, made with the same labor, just as good?