One thing that I find absolutely appalling about society is the use of nudity to sell clothes. What purpose does this serve other than to degrade and trash our opinion of culture?
Companies such as Hollister, Abercrombie & Fitch, and Calvin Klein make it there business to not only sell clothes but to sell people as well. When I see one of their advertisements of a man from the waist up, shirtless, or a girl from the back, waist up, with nothing on, I don’t see an advertisement for clothing, I see an attempt to allure young people – and even old – to their clothing, using sex as their bait.
A recent controversy has come up about a new Calvin Klein advertisement which depicts multiple people “together” in various states of undress. I say heck yeah there should be a controversy; if they are going to put that in the public’s eye. The models for these advertisements could almost be considered prostitutes because all they’re doing is selling their bodies for profit.
I’m not necessarily telling you to join me but I refuse to buy any clothes from these or any other company that sells their clothes by any means other than me looking at the clothing. I won’t even walk into an Abercrombie or Hollister store… although one day I just might for the purpose of asking a worker what exactly that naked woman or man is selling, cause it sure isn’t clothing.
What do you think of clothing stores using nudity to sell clothes? Right, wrong, or do you just not care?



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I don’t even like their clothes, so…. lol.
orchid / 111 posts
I’ve seen nudity ad like this, mostly for jeans like Levi but it never bother me. In the end it’s just a ad.
orchid / 190 posts
sex sells unfortunately, this is the society we live in. i won’t buy these clothes b/c 1) their products are overpriced and 2) i don’t support the messages they are sending to the younger generation
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i honestly don’t care, as long as the clothes are good.
i do understand though; they’re trying to sell a look, to have a certain feeling to their clothes; to say “wear our clothes and people will WANT to see you naked.”lawls.
orchid / 222 posts
I dont understand how it helps them recieve customers. Do people walk by and go “Lets go in there, their adds have naked people!”
…I hope not?
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I too find it appalling that some stores use nudity to sell clothing. I generally try to avoid brands who use this tactic in their advertising (i.e. Abercrombie & Fitch). I don’t find these advertisements to increase my interest in the clothing, if anything it pushes me away from the store. Honestly, what are they trying to sell: the people or the clothes?
Unfortunately, as they say, sex sells.
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i hate a n f.
sex sells. period..of course. of course.of course.
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People say sex sells… but I just don’t get the concept. I have NEVER looked at an ad and thought “Hmm, I want to be sexy like her, I will buy that product.” And to the best of my knowledge, not many guys I know look at an ad and say “Hmmm, he looks hot, I want to look hot like him, I’ll wear those boxers.” OR “Wow, she’s hot, I’ll buy women’s jeans.”
I just don’t get it. How does sex sell?
dahlia / 2942 posts
Oh definitely it’s controversial. Another big company you missed was American Apparel.
orchid / 160 posts
I don’t get what the big deal with nudity is. If you flip through Vogue magazine you’re bound to find at least a couple of nipples especially in the European issues but you know what? Vogue’s target age range is not even in the teens, it’s for adults. Yeah, there’s a point where nudity just looks tacky or sleazy especially with a clothing line that knows it attracts teens (Abercrombie and Fitch) but when it’s a woman’s bare back in a high fashion magazine geared towards adults it’s not that serious.
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I’m a model, and yes, sex sells. We humans are born naked anyway, as it is God’s will. It’s the humans who create the clothes.
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those companies are lifestyle brands. they sell clothes through selling a perceived way of life. a popular message in our society happens to be, “yeah, i’m gettin’ some.” lol.
sunflower / 408 posts
honestly, what most clothing companies that use this way of selling their merchandise are trying to do is tell the audience that if you purchase their clothing, you’ll be as attractive, sexy, popular, likeable, and even to the point “amazing” just the like people in their ad. they want people to see that by wearing those particular jeans or wearing that loose v-neck shirt that people will like them more and that they will be the center of attention once again just like the people in that ad. sex sells and even though its sad, our world is horribly corrupted to the point that even nair hair removal has shown the transformation from back then to now. in the commercial, it shows women in tank tops, tshirts, and shorts showing that they can wear short shorts now because nair removes their hair off fast and easy without cuts on their legs all while shaking their hips in their tennis shoes. then the commercial changes to show the women now and they are wearing more revealing short dresses, dressy tops and high heels all while posing in different “stripper” moves and touching their body sexually. sexuality sells even with normal everyday products. eventually, we are going to see women in lingerie selling crest toothpaste all while playfully touching the bare skin near her neck. in my opinion, i find it absolutely disgusting that nudity sells but the advertising companies keep doing it because it works in getting the people to purchase their items. if people stopped purchasing their items that do put nudity, and the sells start to decrease, that’s when they will start to remove it and find another angle to look at in advertising. until then, sexuality will be around on almost every billboard, magazine article, and so on. i only purchase something if i like it and if it fits. if it so happens to be those brands, then so be it. i don’t necessarily let it bother me. i shake my head in disgust and then walk away. i’d rather not suffer from stress because i’m too worried about nudity in advertisements. its just one of those things that show how screwed up our world has really gotten.
sunflower / 447 posts
I’m not sure I like the jeans that much since they’re not even coloured T_T, but damn that guy’s HOT! <3
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i would so pay 150 bucks for a pair of jeans because the guy in the ad has no shirt on!!!!
(you’d be surprised how many people are attracted to going in the store because of ad’s, but then compare that to the amount of people who actually dish out money and walk out those stores with bags in their hands)
i dont agree that sex sells. sex isnt the reason people BUY the clothes. its just logical to put an attractive couple.. would you put an obese couple with no shirts on to wear your clothes on a million dollar billboard. thats sex too correct? ok then.
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any model is selling her body
for profit, whether it`s her wrist
for a watch ad, or her foot for shoes ..
minx,
xoxo .
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i totally agree with you. i REFUSE to go into any of those stores mentioned, for exactly this reason. also, I will not pay 80 dollars for a shirt that is as thin as cheap toilet paper and also.. a large is big enough to fit an anorexic 12 year old who thinks she’s absolutely beautiful because of the way society is… i am a bigger girl and enjoy being meaty rather than a stick thin skeleton dressed in expensive toilet paper thin clothes.
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I don’t care what they do. I don’t avoid those stores because of the models. I avoid them because of the cost. What are you advocating? Putting ugly people in the ads? It’s a hard fact: it won’t sell then. The end.
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american apparel is worse than both calvin klein and abercrombie and fitch. you walk in their stores and there are boobs everywhere. i mean, THAT is not necessary.
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you mean Calvin Klein is using the half naked teenagers laying around ads again? I remember the controversy the first time (or was it? I am sure it happened before). The media freaking out about the ads brought more attention to Calvin Klien than the actual ads did.
Those ads aren’t selling clothes, they are selling a brand. I don’t go into the stores you mentioned (A & F or American Apparel) b/c I don’t usually like their clothes stylewise or quality wise.
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@melllyyy@xanga - i don’t think people look at and ad of a topless guy wearing jeans and say “the guy in the ad is topless… i think i’ll buy these jeans now!” people buy stuff that looks good on them (okay, not all people, but i’m sure that 98% of the people buy stuff that they actually like and would enjoy wearing). anyway, the whole topless thing is just a gimmick that draws you in to look at the ad and see what store it is that is selling these so-called “hot” items.
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I don’t really care, and as a photographer I personally don’t find these ads to be sexual. Additionally, I think the point may be to sell the jeans, and if said jeans are the only article of clothing on their bodies…well, there’s your focus (part of it, anyway). And as someone above said, attractive people–especially naked attractive people–will draw attention. If they just set out an ad of a pair of jeans, that’s not going to get them many customers.
Oh, and that employee you’re going to hypothetically ask about what the store is selling probably won’t know the answer. They’re just trying to make some money anyway.
daisy / 630 posts
all those stores suck anyways :0)
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I don’t typically shop at those stores. But not for the same reason. Sex sells, or rather nudity sells. And I’m not seeing how they’re selling people; do you personally know the names of ANY Hollister model? No? Then they’re not advertising the models, they’re using the models to advertise.
And you act like its complete nudity, do you see any of their private areas ever? No? Then why are you bitching?
You might as well bitch at Victoria’s Secret for having their models in underwear.
Its common sense; if you want to advertise the JEANS specifically, you don’t make the models wear OTHER things that could draw away from the jeans.
THINK people.
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of course sex and nudity sells. there’s lots more place to has the same kind of ads, even armani is starting to do that.
dahlia / 2012 posts
Nudity doesn’t bother or offend me.
I have a few items from Calvin Klein, but I don’t buy from the other stores mentioned. Their ads have nothing to do with my opinion of those stores or their clothing.
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WHAT IS WRONG WITH NUDITY??????
daffodil / 1607 posts
I don’t think it matters, as long as the model agrees to it. However, personally, it does not influence my shopping habits. I don’t go in to stores with half naked models (abercrombie, etc) because it’s way overpriced and it is definitely not my style at all.
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So let me get this straight; you’re saying parents who allow their babies to participate in commercials and advertisements are the pimps to those hoes?
Is there something inherently wrong with using sex appeal in advertisements not meant for toddler eyes?
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It’s good psychology. People associate the desirable body (and the sense of being desired, with those multiple-person ads) with the clothing, so they purchase the clothing in the hope that they’re also buying that desirability.
Psychology.
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I don’t care. They don’t make me WANT to buy the clothes. I feel indifferent when I run into those ads. Actually, nvm… I do giggle a little bit when the pants are so low the butt crack/or almost the shwang reveals itself. hahaha
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Not wearing clothes sells clothes…
I know I’m missing something…
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Haha, selling clothes by showing nudity? Kind of …errrr ummm… IRONIC?! Aren’t the clothes suppose to COVER that nudity? Ha.
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@JosephParsons@xanga - Exactly what I am saying, lol.
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@The_Eclectic_Dreamer@xanga - I thought it was just me
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@JosephParsons@xanga - Nope. You’re not alone, lol.
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What’s wrong with nudity? What’s wrong with sex selling?
…Oh wait, that’s a biased question, as my life choice and hobbies/career revolve around the very thing.
So, um, I guess I’ll just say there’s nothing wrong with it.
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i just don’t care about it.
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Loving it!
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This is why I dont buy stuff from Hollister / A&F / Calvin Klein
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*is appalled* oh lawdy lawdy lawd~!
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I guess the problem that most people have with nudity is the fact that it’s turned sexual (which is uh.. well, unavoidable) and all that jazz. I’d like to know what’s so wrong with that. Humans are sexual. Humans are born nude. Sex is natural, nudity is natural. The way many people pull it off is degrading, yes. I certainly agree there. But it depends on how you look at these ads.
Like the one with just the woman, I think that’s artistic.
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hahahahah…that guy in the second pic showing his buttcrack. which clothing company is that pic from? I’d like to see the front view
lol
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Wrong, but I don’t really care either.
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I’ve never thought about how ironic that is. hahahah. good work.
i don’t care much. it sells well obviously.
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I don’t get it either, and it annoys me even for being a model. I hate the idea of “take off your shirt so I can see you in the nude and take photos of you to sell that shirt you just took off” and usually go against it. I only have done it a few times when I was extremely needing of cash and found a little local store that wanted something done.
A thing about these photos that you used … they are not considered nudity in the industry. They are “implied nudes” because it isn’t actually showing anything like nipples or genitalia, though you know they are there. I find the work artistic, though I really don’t see how it sells anything but medications to those men and women who don’t think they have “the perfect bod” to be able to look as hot as a photo-shopped and heavily edited photo of a model in almost no clothing.
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Gosh, who’s this bourreeing about fit to bust? (I feel exhausted just watching them!) Why, it’s an Arian, of course – a lamb full of the joys of spring. And summer, and autumn. Oh, and winter too! (No wonder I feel on the verge of a complete collapse!) Just in case you didn’t know, Aries is the first of the twelve signs of the zodiac, and belongs to the Fire element. And you don’t have to know an Arian for long to understand why they’re the sign of the Ram. They’re supremely sexy (lucky old you!). And when they’re not bouncing about in the boudoir like crazed Casanovas (yes, he was one of them as well!) or Casanovettes, they’ll be livening up your life, as only frisky, frivolous, frolicking folk can! There are three sorts of Arians – rumbustious, racy, rampant Rams; loving, lively laughing Lambs; or slightly silly, soppy, spineless Sheep. Take your pick of the flock! Being the first sign in the celestial sky goes to their heads, poor dears, and they all think that they’re at the head of the queue in everything they do. Their motto is ‘Me first,’ but that’s not in a Leonine ‘Me first ‘cos I’m the best’ way. Instead, they’re like little children who don’t even stop to think what they’re saying. Well, they are the babies of the heavens! There’s an endearing ingenuity to these arabesquing Arians, but it does mean they can have the wool pulled over their eyes and only realise that they’ve been betrayed when it’s too late. They can come up with all sorts of delightful dreams, stunning schemes and perfect plans, which will either be brilliant brainwaves or too worthless for words. Because they’re ruled by mighty, macho Mars, Arians can get horrendously hot under the collar over all sorts of things, but it rarely lasts long. Instead, they’ll flare up like a million matches all lit at once, rage and rampage (and scare you silly), then forget all about it the moment their wrath has waned. But they must make sure they’re active – swimming the Channel, running a marathon before breakfast or even just taking the Spitfire for a spin on Sundays. (With the Arian’s amour clinging on to the dashboard for dear life!) Otherwise they become irate and irascible at the motionless malaise infecting their life. These folk are so physical it’s (usually) fantastic! (‘Let’s get physical’ is definitely their theme tune!) What really speeds an Arian man on his way is his competitive Cardinal character. He’s got to come first (it’s numero uno every time), whether it’s in the boardroom or the boudoir, and sometimes he can get a mite mixed-up, and see his partner in passion as a real rival. (Actually, all she’ll steal is the lion’s share of the duvet on cold nights! Must be a Leo!) He’ll be lusciously lascivious and lusty, and will always keep you on your toes – as he chases you round the kitchen table! He’ll make a devoted dad, and will play with his kids until it’s long past their bedtime. They’ll be worn out but he’ll still be going strong! Ramettes are ravishing! They’re beautiful bundles of endless energy, bright and breezy on the surface, but underneath they’re soft and sentimental. These fleecy females are forceful feminists, and they must have had time to live their own lives before they get tied down by the apron strings to look after a family. Otherwise one day they might throw down the gauntlet (well, a red rubber glove, anyway!) and disappear to discover themselves. Anyone fancy pistols at dawn?
When it comes to sex (and it will, don’t you worry!), forget all about mint sauce with these loving Lambs, and think about Tabasco instead. These champ chops (both the chaps and chapesses) are sensationally sexy and saucy, and so hot and spicy that they’ll make you gasp. (Just like Oliver Twist, you’ll be coming back for more.) These folk are one of the two signs of sex (Scorpio’s the other one -what a surprise!), and it’s never far from their minds, making them lewd, lusty and lecherous. (Lumme!) Even if a woolly jumper’s quiet on the outside, there’ll be furiously fervent feelings undulating underneath that fluffy exterior, waiting to pop out and grab you at the first opportunity! Before you slump on the sofa, thunderstruck at the thought and plotting how to find a ravishing (literally!) Ram as soon as possible (can you get them in Sainsbury’s?) don’t forget that these Fiery folk are ruled by Mars, which is a captivating (and colossal) combination. For Librans, the polar sign of Aries, their hearts rule their heads, but guess what area of their anatomy makes Aries tick! (And it’s not their Dan Dare watches, either!) Arian men, especially, have one-track minds that run constantly on the rails of sex and salaciousness. They’re very voracious indeed, but if they can’t have an amorous outlet for all that emotional energy, it can backfire in some very worrying ways. These folk have to be physical in some way or other, so if they aren’t getting enough exercise in the boudoir (or on the beach, the back garden or the back of the bike sheds – it’s all the same to them!), they must make sure that they expend that energy in some sporty way. It won’t matter what it is, whether it’s wrestling at Wembley (great for getting rid of any rage they’re feeling), or watching their favourite football team on the terraces. But if that boundless bounce is blocked, they’ll become boisterous and could find a few fisticuffs seem to be the only answer. Even Ramettes have their priorities right where sex is concerned, and are sensationally sexy and amorously attractive. They have little antennae on top of their headstrong heads, which constantly emit sexy signals saying ‘Come and get me, or I’ll come and get you.’ Gosh! Don’t fall into the trap of thinking that Rams, Sheep and Lambs aren’t loving. What else could they be, being such Fiery folk? They’re also very vulnerable, and can get hurt much more easily than you’d expect. When they fall in love they’ll pop their paramour on top of a pedestal so high their heads will be way up in the clouds! (And covered with a sprinkling of snow!) But when they topple off their perches, the Arian will be absolutely astonished, and desperately devastated. What a sorry sight! You see, they can’t bear to think they were wrong.
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@LithiumLuver@xanga - I was just about to write the exact same thing.
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@phuck_diz_shiz@xanga - or american apparel, or dolce and gabbana, or any kind of underwear brand that advertises, you don’t listen to the message of PETA, you don’t drink the alcohol advertised with nudity. Not to mention the nudity in that Dove real women campaign.
Sorry to pick on you when many others have said similar things.
It’s nothing personal but most advertisers use nudity or implied nudity or similar to grab viewers attention. It would be pretty hard to only but from brands who have never featured these things.
Sorry if this offends you. I didn’t mean it to be offensive.
And for the record, while I’m not totally opposed to most nudity in advertising, when it stops being artful and starts being sleazy is where i draw the line.
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so, this troubles me too.
XD
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I don’t see what the big deal is. If a company believes that those ads will sell their product, so be it. They can do what they want. Plus, as someone else said, humans were born without clothes on. Our society has just warped us into thinking that it’s trashy, even though it’s really just natural.
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What I find more appalling is that nudity is considered appalling in our culture.
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@evangeliaaa@xanga - yea that kind of is what i was saying. my comment has said to look at the amount of people browsing compared to amount of people who actually BUY. the ad is only to get customers to come in.
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@lovechartreuse@xanga - exactly! finally someone with common sense. there is no nudity at all. they’re just focusing in on what they’re selling.
and a little off topic, but it pisses me off when people get pissed off at nudity. the human body is a natural thing.
sunflower / 353 posts
I don’t care. I’ve seen better (and more) clothes elsewhere.
P.S. If they’re advertising the jeans by taking away everything else, they could do a little better with the photography…I can’t see what color they are, what shape the pant leg is, or even the front of the jeans =P
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I don’t think there is anything wrong with lust being the key to happiness. It’s hot, people like it. Sure, it isn’t perfect but honey, nothing is. If you don’t like seeing a topless girl with her back to the camera then don’t look? Honestly, there is absolutely nothing wrong with it. Oh no… i think we just saw the lining of a mans lower back and butt… life is over. haha no. I respect everyone’s opinion but to me… modesty, or the lack of, isn’t that big of a deal. People respond well to risque things… I know I do. haha It’s all about the creativity behind the clothing. I’ve seen ads of lust, glamor, solitude, popularity, happiness, anger, sadness.. i’ve seen it all.. and in the end.. people just complain about the specific area(s) because they don’t relate to it, are embarrased by it, never experienced it, did experience it, etc.. in the end- it is all a matter of opinion.
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It is intelligent on the advertiser’s part. Modern society is obsessed with the act of sex and everything related to it. I sometimes wonder what certain historical figures, who died years ago, would say as they walked the streets of New York City. Honestly, Hollister and Abercrombie cost too much money; I stopped purchasing from them a long time ago. Their clothes are overpriced. I do by hooded sweatshirts from them, however, because I think they’re warm & I like the way they fit. But even then, that’s only when they’re on sale.
I am not particularly opposed to that specific type of nudity used in such advertisements (except for that foursome one, that is ridiculous), because it’s not so much explicit as it is… tasteful? I find no issue when the shirtless person is alone in the photo.
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That’s plain stupid. PEOPLE DO NOT USE SEX TO sell. I mean in this particular case…it’s art. It’s advertisement and you need something eye-catching to attract customers. It’s not like people see these nake people and go,” I’ll wear it naked like them…just jeans and no shirt” or “Hey..I want to look like her so ……etc.” They are attracted to the [naked] advertisements (maybe.) but what they are really eying is the CLOTHING or the PRODUCT ITSELF. People consider nude bodies to be beautiful anyways. As long as it’s for products and clothing it’s ok. It’s not like they post their NAKED ass on an advertisement that reads… CALL ME: 504-234-4555 for a good time. FUCK ME OVER because I couldn’t sell any clothings/products on an advertisement.
<3 Molly
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I don’t see the ads until people post them complaining. I remember people were made because of the ads for gossip girl, but if they hadn’t started to complain, I never would have seen them.
I buy hollister because I like the clothes, I don’t buy FITCH because it’s over priced. I don’t really care about ads. =/
I think you prostitute analogy was kind of stupid. Just because they are topless doesn’t make them prostitutes, especially a man. You’re not seeing much in the ads, it’s left to your imagination. Yours runs to the gutters while everyone may not be seeing what you see.
Consider that the ads are aimed at a certain audience. The main buys of their products are in hot beach areas where little clothing is necessary anyway (I’m speaking of hollister, abecrombie and such). It’s meant for the “Cali” crowd. To us here in VA the ads don’t make sense, but somewhere else, people aren’t even batting an eyelash.
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it does. i see it everywhere. DX
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This is what they want, people talking about their ad’s shock factor.
I just don’t like their clothes. I dunno.
I don’t think it’s THAT big of a deal, as long as it’s tastefully done and these aren’t in places where little kids would clearly see them. Being partly naked by yourself is different than with someone else in an ad, because that turns nudity into sexual-oriented nudity. That being said, the one with the girl and guy was a bit much I think.
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i dont really see anything wrong with it. there is nothing wrong with nudity. people are born naked. the only reason people have a problem with it is because they have shame. Im an artist and i draw nude models. Those nude models are PAID. Does that make them prostitutes as well? Sex sells and not only are those ads for whatever company to sell clothing but they are also works of art. A PHOTOGRAPHER was paid to take those pictures. Photographers are artists. They take pictures and those are considered art.
If you saw that in an art gallery rather than an ad for a magazine would you have a problem with it?
orchid / 103 posts
Even Pea in the Pod, which is a maternity clothing store, has topless pregnant models wearing $200+ maternity jeans with just their hair covering their breasts. Crazy, huh? Well, it doesn’t work on me, but I can see how it gets people’s attention (nudity in general). It just makes me feel inferior really. Anyway, I don’t think it’s a good message to send to young people, but what can ya do?
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Almost all advertisements are designed by a board of highly paid executives, engineers, psychologists, etcetera. This is true even when a person comes to your door to get you to donate to a good cause. Behind what they are saying is a highly engineered, tested and rehearsed system including responses to your questions and especially your resistance. It’s all about the money. If anyone today does not understand this than they are either young and naïve, or out of touch with advertising reality. Sex sells because we are so very attracted to the human body. I think it is wrong to show automobiles in advertisements being driven too fast or in the mountains tearing up the environment with rocks flying. I think it is wrong to advertise the prescription drugs the way they do. I could go on and on. I see through the ads because I see the boardroom executives behind them and the desire to make MONEY, lots and lots of MONEY!! Must satisfy the stockholders. Anyway, yes it’s inappropriate but most of us like it or it wouldn’t work.
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I don’t care. Does make me want to buy it any more or less.
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BBBOOOOOBBBIEEESS
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I agree with you, though I do own like 2, 3 pieces of clothing from Hollister/Abercrombie. I can’t really say not to a cute top!
I think it’s just gross to go online to look for a cute tank and HELLO, half-naked people all over the front page…
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the message is “buy these clothes and people will want to tear them off you.” not the most respectable, but i’m not boycotting the stores, i like them regardless.
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@evangeliaaa@xanga - He’s an extremely stuck up Christian; he’s bound to be disgusted by anything natural.
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I’ll put it bluntly, when I read your article I assumed you, the author, would be a middle aged woman living in a somewhat rural area. When I scrolled up to look at your picture I was a bit surprised. I know, I know, everyone is intitled to their own opinion, so I’ll share mine with you.
The biggest qualm I have with the entry is how offended you seem to be by these brand name companies showing a bit of skin on their models. There is no actual nudity, only the implication of it; and you seem to be very taken aback by these implications.
You do realize that advertisements go by what they call the “stickiness factor”. The Stickiness factor is basically anything that will make the consumer remember the product. Before the most popular way to do this was to plaster a model with a cigarette, a horse behind him and maybe even a cowboy hat. That was cool, that was something everyone looking would remember. Nowadays though, people need more than just cool because we are not as… innocent as we were back in the 50s. Nowadays 13 year olds have easy access to porn sites and everyone has constant reminders of sexual innuendos stuck up on billboards. So these stores have to go hardcore. Why? Because we don’t gawk at every billboard we see, a company would be so lucky if we even glance in the direction of their advertisement. They need something that will make us stare and what would that be? might it be a man with no shirt on with a nice six pack? yes. Or maybe a woman with her top off smirking at the camera.
All in all, companies do what needs to be done to make a person like you remember them. No they aren’t selling the models, the models shouldnt be considered prostitutes. The models are doing what every model has done throughout the years, they are selling the brandname. And you know what? they are doing a good job, these stores are huge and some have even gone world wide. So a person like you wont make a difference, you can ignore it all your life and they won’t be losing much profit. So please, get over yourself.
Oh and one more thing, you probably don’t realize what you’re doing right now, but you calling attention to all these brand names, whether or not it’s in a positive light, it’s good business for them. come to think of, I feel like going shopping
.
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@lovechartreuse@xanga - haha, I was thinking just that! Reminds me of a middle aged religious woman with nothing better to do.
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I agree. I don’t like it either.
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@bearinthere@xanga - ”Oh and one more thing, you probably don’t
.”
realize what you’re doing right now, but you calling attention to all
these brand names, whether or not it’s in a positive light, it’s good
business for them. come to think of, I feel like going shopping
To the mall! XD
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love it!!!
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ok. please take no offense to this comment. im only explaining what i have seen and experienced. first, im a photographer out of SoCal on the way into the commercial industry, so im not just making this stuff up.
the recent surge in nudity in clothing ads drives the average person to buy clothes. reason: the models in the images are always “unattainable”. the result of this thought? “if i wear those clothes, i will be like him/her.” its commercial advertising and it works. there are a few people out there who wont fall under this spell, but in the bigger picture, more people will fall victim to this mantra.
like a few people said here, sex does sell. and its money making. the prostitue has also been used, however, if you look at the generalized definition of the word, any person selling his/her services of any kind can be called one. a model is simply someone who has the gift of a physique like none other. so they, like every working person out there, flaunt their gift to make money.
and finally, no disrespect intended, i have seen many blogs, messages, articles, etc. about this topic of using sex to sell something. and what i have seen is that those who always speak against sex in ads are people who 1) have psychological issues with their looks 2)have self esteem issues 3)cannot in any way, shape, or form look like those models 4) are extremists in any of the gender rights groups, or are 5) just looking for some attention by repeating what hundreds of people already said and trying to get responses.
so again, this is only my view from a commercial photography stand-point. in ads, whatever sells is the best for them.
guest
I don’t buy those brands because they’re overpriced. Sex does sell, though I don’t really pay enough attention to it to care.
guest
It obviously works for them otherwise they wouldn’t do it. Whatever they can do the increase sales.
guest
At least A&F have tasteful, subtle ads. American Apparel nudity ads are kind of gross. Like with A&F, I look at the pants, but if I look at an American Apparel ad I can only think of how unattractive it looks that they’re topless. I don’t really shop at either though.
For me, I go to stores if the clothes are nice, not because somebody is posing in the nude.
guest
I really don’t care, but I do find it pretty dumb. Unless it is just jeans they sell. Or lingerie.
rose / 960 posts
Sex sells, end of story. If we the people in general, not ‘society’ or ‘they’, were not attracted to ads like these, they just wouldn’t be used. But we are attracted and I don’t believe it’s wrong to be attracted to a naked body. I don’t like Abercrombie or Hollister much anyway–a ton of their stuff is crap quality–but there’s no right or wrong to business unless there’s blood.
guest
I refuse to go into Abercrombie & Fitch. That place gives me the worst fucking headache. You don’t have to go in there to smell their cologne and perfume scents.
guest
Sex makes the world go ’round.
And people are shallow.
sunflower / 392 posts
hmmm if i was an advertiser i wouldn’t so much emphasize nudity.
but yu have to admit it sells quite well otherwise we wouldn’t be seeing teenie boppers with abercrombie on their chests
guest
I think it’s hot. I like sex, and they use very attractive models, and I don’t think they do it in a trashy way. Maybe that’s just my opinion.
Lmao.
guest
@Nina1981@xanga - i don’t think it made to make you do that. its more of a sub-conscious thing. the same with all the models being skinnier. they use what appeals to the human brain and add thier clothes to the picture.
guest
when i see ads like that my eyes actually stray away from the clothing to the people, the companies dont understand that they’re degrading their merchandise by putting it on hot people
sunflower / 293 posts
Ew, ew, ew, EW!!! I never shop at these places because they disgust me!!!
guest
I do not think you make it obvious why it is wrong for people in marketing campaigns to use nudity to sell clothes.
guest
Oooh I wouldn’t go as far as to refuse to go into any of those stores… but yeah, definitely controversial. What about celebrities who go nude for charities? Like what the hell? Why would.. say, Miranda Kerr, going nude for a charity, make people donate more anyway? Are people donating to benefit others or are they donating to support their naked celebrities?
guest
of course it’s wrong, but what can you do about it?
it’s life. sex sells, period
guest
@neonspangled@xanga - yep, good point there.
guest
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guest
sex sells.
welcome to the way of the world.
its a two sided statement anyway.
the sex side & they fact they their emphasizing
the article of clothing by having it be the only piece of clothing.
i get it, thats fine.
i don’t know if anyones seen the new D&G time ad
but theres really no point of the sexuality.
just shock value.